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13 Cards in this Set
- Front
- Back
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Cure-all products
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Tylenol
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Instant results
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icy hot patch
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Better product
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mitol max
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Testimonials
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proactive
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Phony medical claims
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smoking patches
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Off the market
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Vioxx, Bextra
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Consumer
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anyone who purchases products or services
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Media
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various methods for communicating information
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Advertising
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sending out messages designed to interest consumers in buying a product or service
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Comparison shopping
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method of judging the benefits of different product or services by comparing several factors, such as quality, features, and cost
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Warranty
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written promise to handle repairs if the product fails to work properly
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Health advocacy
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taking action to influence others to address a health-related concern or to support a health-related belief
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Online shopping
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using the internet to buy products and services
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