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13 Cards in this Set

  • Front
  • Back
Cure-all products
Tylenol
Instant results
icy hot patch
Better product
mitol max
Testimonials
proactive
Phony medical claims
smoking patches
Off the market
Vioxx, Bextra
Consumer
anyone who purchases products or services
Media
various methods for communicating information
Advertising
sending out messages designed to interest consumers in buying a product or service
Comparison shopping
method of judging the benefits of different product or services by comparing several factors, such as quality, features, and cost
Warranty
written promise to handle repairs if the product fails to work properly
Health advocacy
taking action to influence others to address a health-related concern or to support a health-related belief
Online shopping
using the internet to buy products and services