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34 Cards in this Set
- Front
- Back
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TELL A STORY
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"They laughed when I sat down at the piano."
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APPEAL TO SELF-INTEREST
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"Want a bigger share of the pie?"
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Begin with "HOW TO..."
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"How to make the world's fastest, easiest-to-learn CAD program pay for itself on the first job."
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ASK IF THERE'S A NEED
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"Need to know who's who in Canadian printing?"
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SAVE TIME, MONEY, BOTH
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"Here's how to save a bundle off your UPS-carried imports (and save you a lot of work)."
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MEET SKEPTICISM HEAD-ON
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"You seriously think you can reduce my UPS costs and deliver the highest reliability, at the same time?"
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COLLOQUIALISM
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"That about wraps it up."
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COMPELLING FACT
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"You've never seen an 80KA surge protector this small."
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DIRE WARNING
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"Beware of parts unknown."
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COMPELLING BUSINESS BENEFIT
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"Multiply the response rates of your catalog, Web-site, and e-mail in just hours."
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QUESTION
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"If your e-commerce orders double, could your infrastructure handle it?"
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INTRODUCTION
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"Donnelly introduces...the most powerful consumer database on the planet."
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STATE THE PROBLEM
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"So, you have to give a presentation for Sue in SF, Patricia in Paris, and Nick in NY--and all by tomorrow."
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OFFER A TEST
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"Wm. Ashby's Summer Sale. Save Up to 60%?
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FIRST
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"What do you call a true SXGA LCD projector with 3300 ANSI Lumens and a Diugital PC interface?"
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PRICE
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"Did Someone Say White Sale? Only $3,000 while Supply Lasts."
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QUOTE AUTHORITY
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"Fires caused by electric circuits simply can't be prevented." Source: 1995 Report Etc.
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DIRECT CLAIM OF SUPERIORITY
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"Holds Wood Together Better Than Wood Does."
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NUMBER ONE
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"Presenter's #1 Free-Space Mouse"
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OFFER A TEST
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Pop Quiz:
Which ATM adjustment notice prompted a Regulation E dispute? |
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TESTIMONIAL QUOTE
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"I wanted the best protection available, and APC delivered."
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CONTRAST W. COMPETITION
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"Unlike our competitors, we've made these devices before."
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USE "NEW"
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"A whole new way to use 35 mm. film."
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AWARD WINNER
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"Awarded Best Lens Around the World."
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JUST SAY IT
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"Paragon will put your chairs in a row."
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OFFER
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"Let's trade: send us your business card and we'll send you a sleeve of PRECEPT extra distance golf balls."
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USE "DISCOVER"
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"Discover the secret of a good night's rest."
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CEO TALKS
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"Everybody doing business directly... to me, that's the power of the Internet."
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PLAY ON WORDS
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"Out Sanding Performance1"
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SEE IT (THE BENEFIT)
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"See your room in a whole new light!"
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PICTURE IT (THE BENEFIT)
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"Picture your employees' faces when they see how smoothly their move went."
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LIST
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"Three good reasons why you should order the 2005 Thomas Register today."
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GIVE SOMETHING
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"This book is invaluable, indespensible... and it's free!"
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LAST CHANCE
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"Last chance to introduce PaperPort to your OmniPage Pro OCR Software at reduced plricing!"
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