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34 Cards in this Set

  • Front
  • Back
TELL A STORY
"They laughed when I sat down at the piano."
APPEAL TO SELF-INTEREST
"Want a bigger share of the pie?"
Begin with "HOW TO..."
"How to make the world's fastest, easiest-to-learn CAD program pay for itself on the first job."
ASK IF THERE'S A NEED
"Need to know who's who in Canadian printing?"
SAVE TIME, MONEY, BOTH
"Here's how to save a bundle off your UPS-carried imports (and save you a lot of work)."
MEET SKEPTICISM HEAD-ON
"You seriously think you can reduce my UPS costs and deliver the highest reliability, at the same time?"
COLLOQUIALISM
"That about wraps it up."
COMPELLING FACT
"You've never seen an 80KA surge protector this small."
DIRE WARNING
"Beware of parts unknown."
COMPELLING BUSINESS BENEFIT
"Multiply the response rates of your catalog, Web-site, and e-mail in just hours."
QUESTION
"If your e-commerce orders double, could your infrastructure handle it?"
INTRODUCTION
"Donnelly introduces...the most powerful consumer database on the planet."
STATE THE PROBLEM
"So, you have to give a presentation for Sue in SF, Patricia in Paris, and Nick in NY--and all by tomorrow."
OFFER A TEST
"Wm. Ashby's Summer Sale. Save Up to 60%?
FIRST
"What do you call a true SXGA LCD projector with 3300 ANSI Lumens and a Diugital PC interface?"
PRICE
"Did Someone Say White Sale? Only $3,000 while Supply Lasts."
QUOTE AUTHORITY
"Fires caused by electric circuits simply can't be prevented." Source: 1995 Report Etc.
DIRECT CLAIM OF SUPERIORITY
"Holds Wood Together Better Than Wood Does."
NUMBER ONE
"Presenter's #1 Free-Space Mouse"
OFFER A TEST
Pop Quiz:
Which ATM adjustment notice prompted a Regulation E dispute?
TESTIMONIAL QUOTE
"I wanted the best protection available, and APC delivered."
CONTRAST W. COMPETITION
"Unlike our competitors, we've made these devices before."
USE "NEW"
"A whole new way to use 35 mm. film."
AWARD WINNER
"Awarded Best Lens Around the World."
JUST SAY IT
"Paragon will put your chairs in a row."
OFFER
"Let's trade: send us your business card and we'll send you a sleeve of PRECEPT extra distance golf balls."
USE "DISCOVER"
"Discover the secret of a good night's rest."
CEO TALKS
"Everybody doing business directly... to me, that's the power of the Internet."
PLAY ON WORDS
"Out Sanding Performance1"
SEE IT (THE BENEFIT)
"See your room in a whole new light!"
PICTURE IT (THE BENEFIT)
"Picture your employees' faces when they see how smoothly their move went."
LIST
"Three good reasons why you should order the 2005 Thomas Register today."
GIVE SOMETHING
"This book is invaluable, indespensible... and it's free!"
LAST CHANCE
"Last chance to introduce PaperPort to your OmniPage Pro OCR Software at reduced plricing!"