Gwim Terminology

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BAI Sales Assistant (SA)

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Assists BAI financial advisors with both administrative, as well as client servicing requests

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BAI Sales Directors

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Leads the full-service effort overseeing sales leadership and financial advisors. They work closely with premier banking through the PB&I service model to develop the PB&I model and with the consumer channel to build national consumer investment strategy

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booked view

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it is based on the company number and cost center number where a financial arrangement is posted to the general ledger; it is where it resides on the general ledger and determines who takes fiscal responsibility for that asset or liability (for that arrangement/account)

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Client Connection Integrated Desktop (CCID)

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a new desktop tool that will enable an associate to deliver client delight, and target relationship-deepening activities in a more efficient, easier way

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client-facing

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an associate that has directed contact and support of clients of the Bank; usually defined for reporting by HR based on organization and job code

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Core Based Statistical Area (CBSA)

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metropolitan and micropolitan statistical areas (metro and micro areas) are geographi entiries defined by the U.S. Office of Management and Budget (OMG) for use by deferal statistical agencies in collecting, tabulating, and publishing federal statistics. The term CBSA is a collective term for both metro and micro areas. A metro area contains a core urban area of 50.000 or more population, and a micro area contains an urban core of at least 10,000 (but less than 50,000) population. Each metro or micro area consistso f one or more counties and includes the counties containing the core urban area, as well a any adjacent counties that have a high degree of social and economic integration (as measured by commuting to work) with the urban core

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Customer Data Management (CDM)

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A premier banking's data maintenance organization. They support
1. Client referral and migration into and out of premier banking and partner organizations
2. Client managers in general client and portfolio research
3. The assignment of clients to client managers

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Data Management Operations (DMO)

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Global Technology, Service and Fulfillment or CRM Services data maintenance organization. Manages the assignemnt of Global Client Identifiers (GCI) to GCIB and private bank clienst and relationships, including referred entiries that do not have a GCI assigned. The DMO ensures that referrals submitted into the private bank are not already clients of the Private Bank nore are submitted in duplicate. They also manage the assignment of referrals to private bank associates, as well as the notification of referring and receiving associate when a referral has been assigned to a receiving associate. Additionally, the DMO manages the linkage of primary GCIs into family GCIs and associate data

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Estate Settlement Officer or Estate Settlement Specialist (ESS)

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associate role that is accountable for handling the administrative detail of settling provate estates and deceased grantor trusts to ensure accurat and timely distribution of assts to the beneficiaries. Provides ongoing estate settlement expertise and education for private bank sales and service team, trust officers and others, as applicable

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Family GCI (FGCI)

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higher family, relationship or household level indicator for one or more clientsint he core entity database, which supports the private bank and commercial bank from a CRM perspective

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Family Wealth Advisor (FWA)

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provides a distinctive experience to Bank of America's wealthiest clients, by delivering sophisticated advice, innovative solutions, and highly personalized service to individuals and families with $50 million or mroe in investable assets

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Financial Advisor (FA)

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responsible for providing advice and support to full-service customers and premier banking clients. Other sales-oriented personnel with similar responsibilities include consumer investment specialists, sales assistants, series 6/7 brokers, and investment services representatives (ISR)

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Global Products Group (GPG)

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The GWIM Products Group includes a team of 2100 products experts, portfolio managers and investment professionals who create an extensive range of workd-class specialized products and services that serve our individual and institutional clients across the wealth spectrum

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Institutional Investment Solutions or Institutional Investment Services (IIS)

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Former name for the group servicing institutions and individuals with philanthropic and retirement needs

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Glibal Wealth and Investment Management (GWIM)

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It is one of the leading wealth and investment managers in the world. It serves individual and institutional clients through tailored services and products delivered by teams of experts aligned to client segments and specialized needs

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Institutional Services

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for the GWIM partnerships for growth (PFG) program, this includes Columbia management services, philanthropic, and retirement services

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International Business Corporation (IBC)

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A corporation formed in an offshore financial secrecy juristiction which is afforded certain tax advantagse and protection as to the disclosure of its beneficial owner. Depending on the offshore financial secrecy jurisdiction, shareholders of the IBC may remain confidential through the use of bearer shares. Just as with U.S. corporations, the same person may act as a shareholder, director, president, agent, or as any other officer within the company. Generally, however, the neneficial owner(s) will appoint resident officers and directors for the IBC. Typically an IBC is authorized to do business anywhere in the world except in its hole country where it was incorporated (i.e. an IBC formed in the Bahamas may do business anywhere in the world except the Bahamas). the IBC may purchse real estate, cars, businesses, etc. The beneficial owner may act as an agent of the IBC to purchase assets on its behalf. By this means, assets are held under a corporate name, thereby helping to protect the beneficial owners privacy. It has been reported that there are over one million IBCs formed on offshore jurisdictions worldwide.

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Investment Strategies Group (ISG)

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It provides economic and market analysis, as well as asset allocation advice and planning, to associate servicing high-net-worth, institutional and brokerage relationships

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Local Market Revenue Driver (LMRD)

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A private bank report showing market stats on items such as relationship counts, product penetration, and migrations between the PBK financial segments. Alls ourced from the Private Bank financial booked view of accounts and balances. Does not incorporate balances outside private bank.

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Managed View

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it is based on the client managed, sales and service, or default company number and cost center number where a client or relationship is managed. It determines who takes client managed responsibility for that client or relationship (e.g. consumer, business banking, premier, commercial, private)

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Market Development Associate (MDA)

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Associate's primary role is to generate leads for private client advisors and to support the overall sales process by conducting in-depth research on existing and prospective clients

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Market Executive (ME)

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This position is one of the senior leader for the market, responsible for successfully meeting the market level financial plan, Hoshin goals and objectives consistent with GWIM strategy as it relates to the high net worth model implementation.

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Market Governance and Risk Manager

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Associate role that hollistically manages market-level risk within private bank, which includes the following: client, regulatory, operational, credit, reputation, shareholder and associate risks

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Market Investment Executive (MIE)

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Associate's primary responsibility is as the key senior market person responsible for investment support for the private bank. Is also ersponsible for execution of corporate initiatives including minimizing dispersion while ensuring superior investment performance, supporting asset gathering and retention for all local PMs within the office/region, and monitoring quality and consistency of portfolio management

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Market Manager (MM)

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Develops strategies, processes and plans that enable a Premier Banking team to meet their client's expectations. The team's goal is to help their clients meet their personal financialg oals while achieving the bank's sales, revenue and retention goals. Is accountable for the overall performance of their team; identifies and removes obstacles to ensure the team's success; a series 26 license is required (manages Series 6 and 63 licensed client managers)

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Market Trust Executive (MTE)

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Responsible for private bank trust leadership in the market. Works closely with market executives and relationship managers, as Trust product leader, to achieve strategic objectives of private bank market overall. Provides effective leadership and oversight for trust associates in market with direct management responsibility for Trust associates, including training and development and account load issues. Leads, and is accountable for, Trust product sales and retention in market, assuring trust product awareness and education of clients and private bank associates in market. Responsible for management of market fiduciary risks as well as trust policy adherence.

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Marketing Customer Information File (MCIF)

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It is a powerful database system that allows one access to perform queries and analysis; the ability to extract general ledger, account, relationship, transactions, and profitability information; used by multiple levels within an organization. Information source for such tasks as: reporting, analysis, modeling, research, and direct marketing.

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Offices of Supervisory Jurisdiction (OSJ)

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As defined by the National Association of Securities Dealers (NASD) - a member's parent office(s) that is responsible for supervising an office, or a group of offices.

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Partnership for Growth (PFG) Assigned

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Used in conjunction with referral status of “initiated”; An “initiated” referral is considered “assigned” if
• either the referring associate selected a specific receiving associate when sending a referral
• or the administrator/manager of the receiving line of business (LOB)’ generic referrals inbox has selected a specific receiving associate to work an “unassigned” referral.

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Partnerships for Growth (PFG)

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It establishes consistency, clarity and discipline around referrals coming into and out of Global Wealth & Investment Management. As part of the program, Global Wealth & Investment Management, client teams act as points of contact in each market for incoming referrals for both individual and institutional clients. These client teams work together to properly direct incoming referrals and are responsible for increasing referrals to our business partners. Global Wealth & Investment Management Market Leaders drive this enhanced referral process, keeping us on track to achieve our goals. In this rotating role, they partner with other leaders in each line of business to ensure referrals are executed in a manner consistent with applicable rules and policies and best serve the needs of our clients.

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Partnerships for Growth (PFG) Associate Declined

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Used in conjunction with referral status of “discontinued”, whenever a receiving associate chooses to reject/turn down a referral, he/she is asked to provide a reason why he/she is “discontinuing” the referral. If the decision to discontinue a referral is based on an associate decision, then the receiving associate needs to specify that he/she made that decision by designating “associate declined” as the reason code.

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Partnerships for Growth (PFG) Client Declined

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Used in conjunction with referral status of “discontinued”; Whenever a client chooses to turn down joining a line of business (LOB) that he/she had been referred to; chooses to not have his/her product need fulfilled by a line of business; or if the client chooses not to award the bank its business, then the receiving associate needs to specify “client declined” when “discontinuing” a referral.

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Partnerships for Growth (PFG) Discounted Referral

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A referral is considered to be “discontinued” if the receiving associate assigned to the referral declines the referral or if the client declines to be referred into a specific line of business (LOB) or if the client declines to have his/her need fulfilled by the receiving line of business (LOB).

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partnerships for Growth (PFG) Initiated Referral

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A referral is considered to be “initiated” when the referral has been sent; has passed all of the qualification and de-duplication logic; and has been assigned/un-assigned to a receiving associate.

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Partnerships for Growth (PFG) Re-assigned

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Used in conjunction with referral status of “initiated”. An “initiated” referral is considered to be “re-assigned” if the receiving associate selected to work as referral reviews the content of the referral and makes the decision to re-direct the referral onto another associate. The referral might be in “initiated” or “active” status at the time when the receiving associate makes the decision to re-route the referral onto another associate or back to a generic referrals inbox. As soon as the receiving associate re-routes the referral, the status of the referral will be reset to “initiated” and will carry a reason code of “re-assigned.”

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Partnerships for Growth (PFG) Referral

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A lead generation activity where an opportunity, identified by one or more associates, is sent to another associate within another line of business (LOB), in an attempt to ensure that the client is served by the most appropriate sales and service channel(s) and to extend Bank of America product and service capabilities to an existing or prospective client.

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Partnerships for Growth (PFG) Unassigned

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Used in conjunction with referral status of “initiated”. An “initiated” referral is considered “unassigned” if the referring associate did not select a specific receiving associate and is sending the referral onto to a line of business (LOB) specific generic referrals inbox.

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Partnerships for Growth (PFG) Won

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Used in conjunction with referral status of “won.”

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Partnerships for Growth (PFG) Won Referral

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A referral is considered to be “won” when there is commitment by both the receiving associate and the client to move forward and where both the receiving associate and the client have agreed that the opportunity has been directed into the appropriate channel.

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Partnerships for Growth (PFG) Work in Progress

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Used in conjunction with referral status of “active”. An “active” referral is considered to be “work-in-progress” if the receiving associate selected to work as a referral has agreed to work as a referral. “Work-in-progress” is the only reason code associated with an “active” referral at this time.

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Partnerships for Growth (PFG) Active Referral

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A referral is considered to be “active” when the receiving associate assigned to a referral has agreed to work on the referral, has engaged his/her referral partner, and is interacting with the client to assess the client’s needs.

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Personal Investment Corporation (PIC)

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A PIC is a term used in the banking industry to refer to an IBC. PICs are generally created for the private bank's client in order to hold the client's investment assets. A PIC and an IBC are analogous.

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Philanthropic Management (PhM)

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The philanthropic management group at Bank of America delivers expertise and a comprehensive suite of investment, planned giving and charitable management services to help individuals and institutions build and sustain their missions. This group was formerly aligned under institutional investment solutions (IIS).

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Portfolio Manager

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Associate responsible for: aggressively supporting the asset gathering process, adhere to client communication guidelines and continue to focus on enhancing client relationships; minimizing dispersion in the local portfolios while providing superior investment performance; aggressively migrate appropriate accounts to the core equity portfolio (and alter investment options); migrate appropriate accounts to investment centers while maintaining client communication where appropriate.

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Premier Client Manager (PCM)

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Manages a portfolio of affluent consumer clients, serving both their personal and business needs. The primary focus is to retain and expand existing relationships and to develop new relationships for the bank. Must demonstrate comprehensive financial planning capabilities through assessing needs, identifying opportunities, and recommending financial solutions. May partner with small business client manager to meet their clients' business needs. Series 6 and 63 licenses are required.

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Premier Resource Center (PRC)

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It provides experienced priority banking fulfillment and service needs from expert support teams. It provide clients successfully referred into premier banking with client welcome kits.

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Primary Gloabl Client Identifier (PGCI)

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Individual indicator for one client or entity in the core entity database, which supports the private bank and commercial bank from a CRM perspective.

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Private Bank Finance (PBF)

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Provides financial and management reporting for the private bank.

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Private Bank Relationship Centers (PBRC)

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It provides banking product service fulfillment for Private Bank's clients. The centers are located in Lincoln, RI and Pasadena, CA.

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Private Client Advisor (PCA)

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Licensed associate within the private bank responsible for being a proactive, trusted financial advisor to, and advocate for, private bank clients and prospects with complex needs through the integrated delivery of investment, credit, fiduciary, specialized asset management and depository services.

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Private Client Consultant (PCC)

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Unlicensed associate role responsible for being a proactive, trusted financial advisor to, and advocate for, private bank clients and prospects with complex needs through the integrated delivery of investment, credit, fiduciary, specialized asset management and depository services.

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Private Client Manager (PCM)

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Licensed associate within private bank, who is a primary point of contact and service provider for existing and newly developed relationships. Provides value-added service in the areas of investments, credit, fiduciary, specialized asset management, depository services, etc. The role of client manager on the Core Entity Database (CED) will be synchronized with PCM assignment.

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Regional Governance and Risk Director

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Private bank associate that oversees the various regional duties including policy changes/updates /compliance/regulation, and special projects; holistically manage region-level risk to include the following: client, regulatory, operational, credit, reputation, shareholder and associate risks.

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Regional Trust Executive (RTE)

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Responsible for private bank trust leadership in private bank region. Works closely with private bank regional leadership team, as Trust product leader, to achieve strategic objectives of private bank. Provides effective leadership and oversight for trust associates in market with direct management responsibility for trust team associates including training, development, career path, account loading, and trust management issues. Leads, and is accountable for, trust and estate product sales and retention in market. Assures trust product awareness, and education of, clients and private bank associates in market. Responsible for risk management for trust in region.

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Relationship Associate (RA)

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Member of the private bank service team who serves as the primary point of contact for all client service related activities; (e.g. client inquiries, requests and problem resolution.)

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Sales and Service Associate (SSA)

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Member of the private bank service team who interacts with the client to complete necessary transactions, deposits, transfers etc.; works with PCMs or PCAs to handle the logistical and administrative aspects of meeting client needs and expectations.

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Sales Manager (SM)

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Provides product, operational and client fulfillment support to premier client managers in order to achieve client satisfaction and cross-selling/telemarketing objectives. Effectively coordinates loans from application to final booking. Demonstrates understanding of consumer and business products. Possesses expertise in opening, closing and servicing deposit accounts. Maintains and services existing client relationships including researching and resolving client service issues. Helps identify cross-sell opportunities. Provides administrative support to the premier banking team (e.g. answers phone, handles correspondence, orders supplies, coordinates travel, arranges meetings, etc.). Works with the Market Executive to: direct the sales process through the management of fixed teams; formulates and drive the market’s sales strategy; assist with the development and implementation of the annual sales plan.

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SMART

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Fleet legacy desktop client relationship management solution for private client group and trust, providing client information and tracking of deals.

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START

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Legacy fleet institutional services (philanthropic) Siebel based client relationship management desktop application. To be sunset to the endstate CRM platform supported by CRM services.

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Trust Assistant (TA)

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Unlicensed associate role that teams with Trust/Estate Officers, who manage a book of fiduciary/trust relationships, to meet client needs and expectations. Serves as an additional point of contact to clients and/or as a backup for the Trust/Estate Officers. Performs servicing and account maintenance activities, which are primarily trust/fiduciary-related that include PACE accounting transactions, deposits/transfers, etc.

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Trust Officer (TO)

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Provides trust expertise to meet the needs of clients in support of the integrated delivery of products and services. Works closely with other team members in defining clients' requirements including legal and tax aspects, coordinating service fulfillment and expanding relationships. Provides assistance and technical guidance in the sales and retention process to the private bank Sales and Service team and other team members. Responsible for the compliance to policies and procedures and risk management of accounts in the assigned book of business.

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Trust Team Leader

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Maintains trust book and is responsible for private bank Trust leadership for assigned team. Senior Trust Officer will work closely with local private bank teams, as Trust and/or Estate team leader, to achieve strategic objectives of private bank market overall. Provides effective leadership and oversight for trust associates on team, with direct management responsibility for trust associates. Leads, and is accountable for, trust product sales and retention of team, working with MTE to assure trust product awareness and education of clients and private bank associates in market. Responsible for the team's management of fiduciary risks and trust policy adherence.

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TSIG

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The EDS team that manages EDS Integrated Workflow (IW) records and change records for work efforts.

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Wealth Strategist (WST)

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Partners with PCAs, PCMs, and other sales team members to acquire, expand and retain growth and strategic client relationships. Develops customized, objective solutions in the areas of tax, estate, and financial planning to meet individual client needs and circumstances. Provides technical advice, support and training to PCAs, PCMs and other team members.