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10 Cards in this Set
- Front
- Back
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Define Contact Governance
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The ability to manage and control, customer and prospect communication, to drive profitable relationships
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Define over-suppression
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the loss of 30-50% of customer base due to lack of resources while managing customer contact and compliance (can't leverage EBR's, manage laws, update compliance, manage opt-outs, etc) - as a result companies are losing a large piece of their qualified customer base
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What are the 4 channels GN works with?
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phone
fax |
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What are the 4 core services?
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privacy
compliance preference exemption |
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What are the 4 departments of an organization GN helps
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Marketing
sales compliance IT |
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What are the 3 single channel products?
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Call advisor
Call search Guardian (360 Certifier) |
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What are the 3 platform products?
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Call Advisor Plus
360 Search 360 Campaign Certifier |
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Contact governance?
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the ability to manage and control customer and prospect communication to drive profitable relationships
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compliance management?
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ensure that your business effectively navigates through the complex and dynamic do-not-contact, privacy, and opt-out compliance regulatory environment
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Preference management?
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lock in customer loyalty by capturing opt-in and preference choices in real-time, allowing customers to reveive their desired product info via their preferred method of contact
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