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10 Cards in this Set

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Define Contact Governance
The ability to manage and control, customer and prospect communication, to drive profitable relationships
Define over-suppression
the loss of 30-50% of customer base due to lack of resources while managing customer contact and compliance (can't leverage EBR's, manage laws, update compliance, manage opt-outs, etc) - as a result companies are losing a large piece of their qualified customer base
What are the 4 channels GN works with?
phone
fax
mail
e-mail
What are the 4 core services?
privacy
compliance
preference
exemption
What are the 4 departments of an organization GN helps
Marketing
sales
compliance
IT
What are the 3 single channel products?
Call advisor
Call search
Guardian (360 Certifier)
What are the 3 platform products?
Call Advisor Plus
360 Search
360 Campaign Certifier
Contact governance?
the ability to manage and control customer and prospect communication to drive profitable relationships
compliance management?
ensure that your business effectively navigates through the complex and dynamic do-not-contact, privacy, and opt-out compliance regulatory environment
Preference management?
lock in customer loyalty by capturing opt-in and preference choices in real-time, allowing customers to reveive their desired product info via their preferred method of contact