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62 Cards in this Set
- Front
- Back
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William Calson 4
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designed first sans serif font
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Fredrich Koening
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steam-powered cylinder press 1810
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Ottmar Mergenthaler
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developed linotype machine that sets type. decreased price of newapaper from 3 cents to 1
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Stephen H. Horgan
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half-tone screening process. allowed pictures to be printed on press
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Matthew Brady
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first war photographer
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Charles Dana Gibson
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Gibson Girls, advertising style of girls.one first trademark characters
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William Morris
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founder of arts and craft movement, opened Kelmscott Press.
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Gustav Stickley
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american furniture designer, father of mission style or prarie style funiture.
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Frank Llyod Wright
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architect-prarie style
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Federic Goudy
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typeface designer, over 122 fonts
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Roycrofters
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american guild of arts and crafts that brought philosphy to mainstream america
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William Crane
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british-first all color storybooks for kids
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Aubrey Beardsley
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british-influeced william morris to pursue gothic art froms in print
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Greene and Greene
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architects and artisans who designed homes in arts and crafts style, including windows, carpets, lights, etc.
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Henri de Toulouse-Lautrec
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french-designed for the Moulin Rouge
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Alphonse Mucha
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czech artist-moved to paris-most widely associated with art nouveau
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Maxfield Parish and Will Bradley
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American Art Nouveau artists.
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Jules Cheret
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parisian art nouveua artist
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Louis Comfort Tiffany
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tiffany lamps, works with stain glass. american
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Charles Mackintosh
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leader and founder of the four. originator of glasgow. known for ladder back chair
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Herbert Mcnair
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memeber of the four specialized in poster and publication design
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Margaret and Francis Mcdonald
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memebrs of the four, developed many posters that defined glasgow style
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talwin morris
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director at Blackies, aplied style and applied it to books and encylopedias
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Gustav Klimt
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viennese lead to vienna seccession
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Koloman Moser
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founding memeber of seccession
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Ver Sacrum
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not a person..important publication by the vienna seccession school-rsised standard of printing and design
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Lucian Bernhard
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original plakastil designer emigarted to america
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Theo van Doesburg
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founder and philospoher of de stijl
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Piet Modrian
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most known for de stijl. black and white grid with primary colors
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Gerrit Rietveld
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schroeder house-red and blue chair, architect who apllied de stijl to architecture and funiture design
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Alexander Rodchenko
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artist to designer-known in constructivism- memeber of INKHUK(moscow's institue of artistic culture)
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Vladamir Tatlin
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developer of constructivist movement, turned to industrial design to improve soviet citizens
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El Lissitzky
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use of color, photo montage, type, architect, painter, etc.
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Walter Gropius
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architect that founded the Buahuas (1914-1928)
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Laszlo Moholy-Nagy
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professor at bauhuas first to say typography was a tool of communication
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Herbert Bayer
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former student that became an insructor, innovater in use of type
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Joost Schmidt
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instructor at bauhaus, designed the bauhaus weimar poster.
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A.M Cassandre
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Russian immigrant to france designed travel posters. best examples of art deco style. designed font piegnot. went to us and worked for fashion magazines.
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Otis Shepard
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streamline and art deco designer. billboards and advertising.
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Raymond Loewy
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french immigrant, worked in us for 50 years designed shell logo, greyhoud busses, and refigerator on Air Force One for Kennedy.
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Lester Beall
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self taught designer, worked for Rural Electrification Admin. explored photo montage.
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Saul Bass
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LA Designer brought conceptual ideasto film industry, designed many landmark logos.
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Bradbury Thompson
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known for work in industry journal Westvaco Inspirations, changed way designers used color and layering
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Paul Rand
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ABC, UPS, father of New York Corporate Design,
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Joseph Muller-Brockman
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swiss designer, use of objective photography and impersonal style
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Hermann Zapf
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one of greatest type designers of his time, Optima, Melior, Zapf Chancery Zapf Dingbats, Palatino
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Adrian Fruitiger
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responsible for Univers and Fruitiger font families.
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Victorian Era
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1820-1900, ornamentation, bold type, rich class, response to industrialization, advertising, Fat Face fonts, no photography, fill up entire space
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Arts and Craft Movement
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1880-1900, handcraft look, William Morris, missiona nd prarie style, total artist, Goudy
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Art Nouveau
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1890-1914 rejection of victrian, improve indusrty, born in england, color was critical in advertisiing, golden age of poster was 1890-1930, first pop-culture movement to blend art and industry
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Glasgow and Vienna Seccession
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1895-1918, The four, bold simple lines, flat colors, weird poster sizes, symbolism and mystical, botanical motifs, environmental ; monographs/magazines glossy paper, non-traditional color schemes cleaner styles.
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Expressionism
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1905-1920 roots in imperial germany, but not german movement, Die Bruke and Die Bla Reiter, abstratc, dramatic, hitler opposed.
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Plakastil
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1900-1930 poster style. simple graphics, type was secondarty,
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De Stijl
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1917-1924 grid structure, schroeder house, red and blue chair, primary colors, the style eneded with death of van doesburg
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Constructivism
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1914-1931 Lenin liked Stalin didn't. Russia, help citizens, photo mantage, apble to help with designs.
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Bauhaus
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1914-1933 weimar, dessau, closed by nazis in 1933, anti-academic
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Art Deco
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1925-1938 inspired by jazz, art nouveau, aztec art, egypt, glamour, luxury, modern convience.. products smaller Crysler and Empire state bulidings
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Streamline
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1930-1939 simple, aerodynamic, smooth, concrete, very americna style, world fair, The world of tomorrow,
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WPA
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1935-1939 Works Progress Admin. FAP-fedeal arts projects. designs for government.....
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War Propaganda
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ww1-i want you...heo look
ww2-germany took hero look, anti-war posters; againts war... |
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corportate style
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1950-1980 abc logo, Container Corp. of America, New York School-Paul Rand...Saul Bass in LA
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Swiss Modern Style
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1945-1985 international typographic style, sans-serfi type..clarity and order...grid style and sans-serif..to inform of qualities//
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