Reading...
Play button
Play button
Use LEFT and RIGHT arrow keys to navigate between flashcards;
Use UP and DOWN arrow keys to flip the card;
H to show hint;
A reads text to speech;
22 Cards in this Set
- Front
- Back
|
Three Categories of Newsletter
|
Letter/ Traditional
Megaletter Megapaper/ Tabloid |
|
|
Letter/ Traditional Newsletter
|
Resembles personal subscription letter
17x11 folded to 8 1/2 x 11 |
|
|
Megaletter
|
Resembles small magazine
|
|
|
Megapaper/ Tabloid
|
Resembles a small newspaper
|
|
|
How businesses use newsletters
|
Inform
Educate Entertain the workforce Keep in touch Any combo of above |
|
|
Before you begin to design a newsletter:
|
Plan and Research
-Purpose/ Function - Audience - Content - Produced how often - Distribution - Cost (Printing and paper) |
|
|
Elements that make up the newsletter
|
- Nameplate, volume, id of owner
-Index, folios, masthead - News, features, advertisements - Art, Captions - Returning address/ mailing label |
|
|
Newsletter Design
|
Format
- 8 1/2 x 11 most common size Columns - One column- larger margins, longer line length= more leading - Two or more columns: .25 gutter - .5 or 1pt rule lines between columns -narrower columns-> outside -Avoid jumped stories especially on page 1 |
|
|
The nameplate (flag. logo)
|
- Large, Distinctive- without drowning rest out
- Appropriate to audience -Contains name, subhead, date, origin |
|
|
The masthead
|
-Names of contributors
- originator, address, phone number, email address, copyright and subscription info - Same place each issue |
|
|
Photographs
|
Avoid groups of more than 5
Action shots are best Crop wisely Captions for all People facing into page frame stand along photos and captions Avoid trite clipart |
|
|
Headlines
|
If body is serif use sans serif
Display Type (14pt or larger) Downstyle is better than all caps Left Alignment One column heads- 3 lines deep Multi Column heads- 2 lines deep |
|
|
Subheads
|
Use with long articles to keep page from looking gray
Same font as headline only smaller (14 or 18) |
|
|
Text/ Body Copy
|
Be consistent
Roman for text, Sans Serif larger gutter for justification paragraphs are ragged use smaller gutter |
|
|
Suggested places for spot color
|
-In the nameplate
- Large initial letters - Pull quotes - Screened boxes |
|
|
A good brochure
|
Concept or theme
- words, visuals, color, space Establish purpose Determine audience Make your brochure unique - Accuracy, action verbs in an action voice, benefit statement front panel, testimonials, companies history, key selling points Plan your format - Consistency, simplicity Create a dummy |
|
|
A good cover should accomplish
|
Identify
Attract attention Lure Set the tone or mood |
|
|
Cover info
|
Logo (cover name)
Date of issue Price |
|
|
Two types of cover
|
Self- cover
Separate cover |
|
|
Illustrations
|
should reflect personality
most are full bleed |
|
|
Blurbs
|
No more than 3 lines
Traditionally left side |
|
|
When shopping ask about
|
hardware
software font capability |
