Grade 11 - Media Studies

Front 1

What are codes?

Back 1

Visual or Auditory cues/signs used to identify to allow us to make assumptions or associations.

Front 2

What are conventions?

Back 2

Familiar/normal prediction patterns that are accepted ways of doing something.

Front 3

What are the three categories of the media triangle?

Back 3

Text, Production, and Audience

Front 4

What is a target audience?

Back 4

A particular group for whom a product or service has been designed; directed toward the group who will most likely buy the specific product or service.

Front 5

What are Demographics?

Back 5

Characteristics that define a particular group of people

ex. Age, gender Race, income, ect...

Front 6

What is Psychographics (VALs)?

Back 6

Characteristics that describe consumers on the basis of some psychological traits and lifestyles

ex. Innovators, Thinkers. Achievers, ect...

Front 7

What is Media?

Back 7

A way to communicate information through a variety of mediums

Front 8

What is Popular Culture?

Back 8

A trending topic within a community

Front 9

What are the 5 main Media Representations

Back 9

The Exotic, The Dangerous, The Humorous, the Pitied, and The Entertainer

Front 10

What is Block Programming?

Back 10

Running similar shows in order to hold the audience for as long as possible

Front 11

What is Blunting?

Back 11

A scheduling trick designed to prevent a large audience from tuning into a competing network program by offering a similar program

Front 12

What is Bridging?

Back 12

A form of tackling a highly rated program on another network by scheduling a completely different program to deliver a different target

Front 13

What is Counter Programming?

Back 13

The Practice of tackling a highly rated program on another network by scheduling a completely different to deliver a different target audicne

Front 14

What is Hammocking?

Back 14

The Practice of placing a new, untested program between two established hits in order to guarantee a sizable audience

Front 15

Networks are interested in...

Back 15

1) Achieving the highest ratings possible for their programs
2) Achieving high ratings in targeted demographics groups
3) Generating new hit programming to replace older shows
4) Attempting to minimize the ratings of their competitors programming

Front 16

What is Break Position?

Back 16

A broadcast commercial aired between two programs instead of in the middle of one program

Front 17

What is a Cold Open?

Back 17

A technique of opening an episode without a main title or opening credits where the episode starts immediately upon scheduling. This serves as a teaser.

Front 18

What is a Cliffhanger?

Back 18

A technique that involves suspense, creating a serial in which the episode ends with no clear conclusion, forcing the viewer to tune in the following week.

Front 19

What is a Crossover?

Back 19

A technique used where two individual programs create an episode(s) that combine similar events or characters; the episodes may overlap into each other episode. This is a technique used to generate higher ratings.

Front 20

What is Hyping or Stunting?

Back 20

A strategy (ploy) used to increase ratings by attracting viewers to a particular program or episode by using excessive publicity or exaggerated or extravagant claims in order to promote a new series or individual episode

Front 21

What is Jumping the Shark?

Back 21

A defining moment where nothing will be the same. The television show has reached its peak and this is the climax. It goes down from here.

Front 22

What is Piggyback?

Back 22

Back-to-back scheduling of two or more brand commercials of one advertiser in network to spot positions.

Front 23

Testimonial

Back 23

The Endorsement of a product by a well-known person or organization

Front 24

Transfer

Back 24

The transfer of qualities of one idea to those of another

Front 25

Plain Folks

Back 25

The technique of talking down to the masses in order to appear to be one of them

Front 26

Bandwagon

Back 26

The suggestion that everyone is doing it

Front 27

Snob Appeal

Back 27

The association of a describable life

Front 28

Facts and Figures

Back 28

The implication that figures and statistics prove a point beyond dispute

Front 29

Hidden Fears

Back 29

The exploitation of an individual'd fears and insecurities

Front 30

Repetition

Back 30

The constant statement of an idea in order to fix the image of a product in a person's mind

Front 31

Magic Ingrediants

Back 31

The implication that a product's effectiveness is scientifically based

Front 32

Weasel Words

Back 32

The use of vague qualifiers or disclaimers, such as "helps," "fights," "up to," and "virtually," to mislead the consumer into thinking the product is better that it really is.

Front 33

Problem Solving

Back 33

The implication that the product will solve a problem or situation