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24 Cards in this Set

  • Front
  • Back

Media convergence

The merging of traditional media with digital communication Technologies such as telecommunications and the internet

Mass media

Means of conveying information to large public audiences cheaply and efficiently

Narrowcasting

The targeting of specialized audiences by the media

News organizations

Businesses (and occasionally nonprofits) devoted to reporting and disseminating new via print, broadcast, or digital media-- or a multimedia combination

Blogs

Web logs, or online journals, that can cover any topic, including political analysis

News aggregators

Web sites, applications, and software that cull content from other digital sources

Commercial bias

The tendency of the media to make coverage and programming decisions based on what will attract a large audience and maximize profits

Gatekeepers

Journalists and media elite who determine which news stories are covered and which are not

Muckrakers

Investigative reporters who search for and expose misconduct in corporate activity or public official

Civic journalism

A movement among journalists to be responsive to citizens input in determining what new stories to cover

Revolving door

The tendency of public officials, journalists, and lobbyists to move between public and private sector (media, lobbying) jobs

Pundit

A professional observer and commentator on politics

Priming

The way in which the media's emphasis on particular characteristics of people, events, or issues influences The public's perception of those people, events, or issues

Framing

Process through which the media emphasizes particular aspects of a news story, thereby influencing the public's perception of the story

Selective perception

The phenomenon of filtering incoming information through personal values and interests

Horse-race journalism

The media's focus on the competitive aspects of politics rather than on actual policy proposals and political decisions

Sound bite

A brief, snappy excerpt from a public figure speech that is easy to repeat on the news

Feeding frenzy

Excessive press coverage of an embarrassing or scandalous subject

Permanent campaign

The idea that governing requires a continual effort to convince the public to sign on to the program, requiring reliance on consultants and an emphasis on politics over policy

News management

The efforts of a politician staff to control news about the politician

Spin

An interpretation of a politician's words or actions, designed to present a favorable image

Leaks

Confidential information secretly reveal to the press

Trial balloon

An official leak of a proposal to determine public reaction to it without risk

Political accountability

The Democratic principle that political leaders must answer to the public for their action