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14 Cards in this Set
- Front
- Back
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straw polls
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Originally, a small, informal opinion survey. Today, a straw poll is generally a large-scale, scientifically determined public opinion survey based on a random sample of the population. Straw polls are commonly used to test public opinion of candidates running for office.
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scientific polling
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a means of finding out about public opinion through the use of scientific methodology and mathematical probability
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political socialization
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The process by which people form political opinions; it is influenced by group membership, social categories, and historical events and political issues.
From one generation to the other |
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public opinion
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The range of opinion expressed by citizens on any subject.
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political opinion
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attitudes expressed by members of a particular community on political issues.
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features of political opinions
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intensity, concentration, stability, distribution, and salience (importance or relevance)
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intensity
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how strongly an opinion is held. varies according to the individual.
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concentration
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they can be concentrated in a small area or widely distributed
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stability
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when the intensity and concentration of a given political opinion are fairly constant over a long period of time
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distribution
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held by a small or large number of people
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salience
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refers to the importance of relevance of an issue to a person or group.
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tracking poll
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a form of polling that interviews as many as a thousand persons on a daily basis in the week immediately preceding an election.
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exit poll
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a form of public opinion polling in which sample voters are interviewed in front of polling places on election day to determine how they actually voted.
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yellow journalism
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a form of tabloid journalism that seeks to increase sales by printing stories about sex, violence, and other sensational subjects rather than by reporting facts and information.
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