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18 Cards in this Set
- Front
- Back
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The collection of individual opinions toward issues or objects of general interest.
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public opinion
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The process of learning about politics by being exposed to information from parents, peers, schools, the media, political leaders, and the community.
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political socialization
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Sources of information about politics; include parents, peers, schools, the media, political leaders, and the community
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agents of political socialization
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Unscientific polls.
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straw polls
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A group of people who are surveyed. If the selection of the sample is random and large enough, their opinions should reflect those of the larger group from which they are drawn.
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sample
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A way of packaging policies that caters to a specific base while appearing to remain mainstream.
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crafted talk
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A group of a dozen or so average men and women brought together by political consultants and pollsters to share their feelings and reactions to different things in an effort to develop a campaign strategy that will attract voters to or away from a particular candidate.
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focus groups
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A public opinion poll presenting the respondent with biased information favoring or opposing a particular candidate. The idea is to see whether certain “information” can “push” voters away from a candidate or a neutral opinion toward the candidate favored by those doing the poll. These polls seek to manipulate opinion.
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push poll
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A discrepancy in polls and actual voting, that overestimates white vote for black candidates because some white voters might falsely report that they intend to vote for an African-American candidate. Named after the 1982 California gubernatorial candidate Tom Bradley.
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Bradley effect
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Polls in which a small number of people are polled on successive evenings throughout a campaign in order to assess changes in the level of voter support.
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tracking polls
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Election-day poll of voters leaving the polling places, conducted mainly by television networks and major newspapers.
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exit polls
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A highly organized and coherent set of opinions.
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ideology
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A person who believes in government activism to help individuals and communities in such areas as health, education, and welfare.
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liberalism, liberals
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An important, noneconomic issue affecting significant numbers of the populace, such as crime, racial conflict, or changing values
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the social issue
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A person who believes that the domestic role of government should be minimized and that individuals are responsible for their own well-being.
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conservative
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Also referred to as “middle of the roaders,” these are persons with centrist positions on issues that distinguish them from liberals and conservatives.
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moderates
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These are the states that voted for George Bush in 2000 and 2004 and in general more conservative in outlook. They include the states of the South, Great Plains, and Rocky Mountain West.
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red states
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These are the states that voted Democratic in 2000 and 2004 and in general more liberal in outlook. They include New England, Middle Atlantic, Upper Midwest, and Pacific Coast states.
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blue states
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