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27 Cards in this Set
- Front
- Back
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What is meant by the mass media?
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• Traditionally divided into print media dn broadcast media
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What are examples of the print media and the broadcast media?
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• Print – newspapers, magazines communicate information through words and pictures• Broadcast – radio and television communicate information electronically through sounds and images
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What is the function of the mass media in a democracy? What role does it play in providing communication?
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• Linkage mechanism
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What are early and current sources from which citizens get their news information?
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• Radio, newspapers, television, internet, twitter
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Who owns the media in America and who how does the government regulate the media?
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• Media is privately owned, Murdoch, Disney etc• Regulates with the FCC
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Who financed the early newspapers?
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• Political parties • Then cities and individuals
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What has been the greatest impact of the media on politics?
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• Reporting news, interpreting news, setting the agenda, socializing citizens towards politics
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What was the effect of the Telecommunications Act of 1996 on the media?
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• It allowed media companies to have more than 12 outlets. Created monopolies
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Know what the FCC is and how it’s members are selected. What role does it play in regulating the Internet?
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• 5 commissioners nominated b pres for 5 years. No more than 3 members from a political party• Fcc currently has no jurisdiction over internet other than antimonopoly laws
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What is meant by the reasonable access rule, fairness doctrine, and equal opportunities rule?
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• Fairness doctrine – obligated broadcasters to provide fair coverage of all views on public issues• Equal opportunities law – required any broadcast station that gave or sold time to a candidate for public office equal time to competitors • Reasonable access – required stations to make their fecilities available for the expression of conflicting views on issues by all responsible elements in community• 1987 FCC repealred fairness doctrine – allows stations to market their issues
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Is the media bias? Assess the charges of media bias.Who are the gatekeepers?
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• Media execs news editors and prominent reporters• Decide which events to report and how to handle the elements in those stories
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What is meant by the "television hypothesis"?
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• Television is to blame for low levels of citizen knowledge
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Mass media
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The means emplo0yed in mass communications, normally print or broadcast
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attentive policy elites
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leaders who follow news in specific policy areas
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Two-step flow of communication
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The process in which a few policy elites gather information and then inform thei more numerous followers, mobilizing them to apply gub pressure to gub
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Blog
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A form of newsletter journal or log of thoughts for public reading
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Newsworthiness
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The degree in which a news story in important enough to be coverd in mass media
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Infotainment
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Soft news a mix of information and entertainment, orientied to personalities or celebs
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Federal Communications Commission
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An independent federal agency that regulates interstate and international communication by radio television telephones etc
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Gatekeepers
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Media execs news editors and prominent reported
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Horse race journalism
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Election coverage by the MM that focues on which candidate is ahead rather than on national issues
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media event
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a situation that is so newsworthy that the MM are compelled to cover it. Can be made
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Television hypothesis
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The belief that TV is to blame for the low level of citizen knowledge about public affairs
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soft news
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entertainment programming that often includes politics
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Political agenda
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A list of issues that need public attention
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going public
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a strategy wherby a president seeks to influence policy elites and media coverage by appealing directly to the American people
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Watchdog journalism
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Journalism that scrutinizes public and business institutions and publicized perceived misconduct
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