Google Products & Services

Front 1

Ninety-nine percent of Google's revenue is derived from its _________

Back 1

advertising programs;
- For the 2009 fiscal year, the company reported $23 billion in total advertising revenues and only $762 million in licensing and other revenues

Front 2

Using technology from the company DoubleClick, Google can determine __________ and _______________

Back 2

user interests; target advertisements appropriately so they are relevant to the context they are in and the user that is viewing them

Front 3

____________ allows website owners to track where and how people use their website, allowing for in-depth research into getting users to go where you want them to go

Back 3

Google Analytics

Front 4

Google's ________ allows advertisers to display their advertisements in the Google content network, through either a cost-per-click or cost-per-view scheme

Back 4

AdWords

Front 5

Google's _________, allows website owners to display advertisements on their website, and earn money every time ads are clicked

Back 5

AdSense

Front 6

One of the disadvantages and criticisms of Google's ad revenue platforms program is Google's inability to combat ____________

Back 6

click fraud - when a person or automated script "clicks" on advertisements without being interested in the product, just to earn money for the website owner

Front 7

The Google _________ is the company's most popular service.

Back 7

web search engine

Front 8

in November 2009, Google was the dominant search engine in the United States market, with a market share of _______

Back 8

65.6%

Front 9

__________ is a desktop (client-based) search application used to search for files local to one's own computer

Back 9

Google Desktop

Front 10

Google Apps

Back 10

a service from Google providing independently customisable versions of several Google products under a custom domain name. It features several Web applications with similar functionality to traditional office suites, including: Gmail, Google Calendar, Talk, Docs and Sites.

The Standard Edition is available for free

The Premier Edition costs $50/account/yr (for larger companies, governments, nonprofits, etc.)

The Education Edition is free for not-for-profit K-12 schools, colleges, and universities

Front 11

Google Editions

Back 11

Google's retail service that copies books and sells e-versions them online. They have contracted with thousands of publishers to make their content available in Google Editions. Purchased books are stored in Google's cloud and can be accessed from most any device with a browser.

Front 12

Google Reader

Back 12

centralized location from which you can read all podcasts and blogs to which you subscribe.

Front 13

Google Books

Back 13

Google's project to scan and make available and searchable all extant books. Huge litigation issues still going on with this mostly revolving around books that are long out of print, but still under a copyright. In this situation (mostly when an author has died and his/her books have gone out of print and the author has not specifically willed these copyrights to anyone or, the person who has received these rights through probate has in turn died and not specifically passed them on etc.) Google is being accused of in effect appropriating all of these legally ambiguous copyrights for themselves throught the control they would have over this content and its distribution.

Front 14

Google's most important product & service

Back 14

The Google Search engine

Front 15

Gmail has __________ monthly users.

Back 15

146 million

Front 16

Gmail currently offers over _____ of free storage with additional storage ranging from 20 GB to 16 TB available for US$0.25 per 1 GB per year.

Back 16

7400 MB

Front 17

Software developers know Gmail for its pioneering use of______, a programming technique that allows web pages to be interactive without refreshing the browser.

Back 17

AJAX

Front 18

Google sells Google Site Search to enterprise customers, a product which ________

Back 18

providing customers with an advertising-free window into Google.com's index.

Front 19

Google has a tradition of creating ___________

Back 19

April Fool's Day jokes. For example, Google MentalPlex allegedly featured the use of mental power to search the web

Front 20

Google's services contain a number of __________, an intentional hidden message, in-joke or feature in an object such as a movie, book, CD, DVD, computer program, web page or video game.

Back 20

Easter eggs;

For instance, Google included Pig Latin, Elmer Fudd, and Klingon as language selections for its search engine

Front 21

Google's ________ is the first complete, open, and free mobile platform, which offers people a less expensive and better mobile experience

Back 21

Android

Front 22

Google is reported to be prepping to launch a cloud ________

Back 22

music service

Front 23

8/10: Google started rolling out a ________________ feature for users with more than one Google account

Back 23

multiple account sign-in

Front 24

__________is a subsidiary of Google that develops and provides Internet ad serving services.

Back 24

DoubleClick;
DoubleClick is a provider of digital marketing technology and services. The world's top marketers, publishers and agencies utilize DoubleClick's expertise in ad serving, rich media, video, search and affiliate marketing to help them make the most of the digital medium. From its position at the nerve center of digital marketing, DoubleClick provides superior insights and insider knowledge to its customers.