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6 Cards in this Set
- Front
- Back
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What are some of the ways you can fraud Search?
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1. automatically generated content (paragraphs of random text that makes no sense)
2. link schemes 3. cloaking 4. sneaky redirects 6. doorway pages 7. scraped content 8. affiliate programs that add little value 9. irrelevant keywords 5. hidden text or links 11. abused rich snippet markups 10. malicious behavior 12. automated queries |
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What are some ways you can detect Search fraud?
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Determine if search result is good
Determine if metrics used in PageRank are accurate -improve spider to act like user - |
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What are some ways you can fraud Ads?
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Invalid clicks
Fraudulent clicks AdSense people click their own ads AdWord people click competitor ads Ad policy violations -quality of site cheating -ad text |
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What are some ways you can detect Ads fraud?
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Information about the clicker
-Location -IP address -history of clicks, # and spread -time spent on sites (publisher and advertiser) Information about the publisher -Quality (webmaster metrics) -Number of ads (considering type) -Ratio of ads to content -Pageviews -Time on site -Ad impressions -Clicks Information about advertiser -Relevance to publisher content Environment at time of click -How many ads were clicked, how many times, and how relevant to the website was the ad that was clicked relative to the other ads presented All put together Can probably create a model that creates statistical probability that a certain number of clicks were to occur on an ad of particular relevance relative to the sight and in a particular location and agent to other ads with particular attributes. Anything outside of this model could be considered improbable and an aberration worth investigating |
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What are some ways you can fraud Wallet?
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Phishing
Spoofing Malware -Someone getting access to info and charging unauthorized |
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What are some ways you can detect Wallet fraud?
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Location of purchase
-Online (website) -Physical (city) Medium used -which account -which computer -what payment method? -how secure was the transaction? What was purchased? -compare against normal purchase habits, locations and products -compare against common fraudulent purchases How much is spent in how much time? -compare against fraud history -compare against user's previous use Ask user -Hold payment transfer until the user verifies it's all good |
