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18 Cards in this Set
- Front
- Back
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Size / volume of Google Adwords
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Approximately half of all search advertising on Internet.
Searchers and client advertisers are more than twice of those on Yahoo, and share is still growing. |
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Adwords starter edition
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account for beginners, only most basic functionality turned on.
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Adwords Jumpstart
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Enables you to work with a Google Adwords representative. The entire sum of $299 is applied toward your advertising budget, get it all back in form of clicks.
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Where can Google ads appear?
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Google search results
Search distribution network Content network |
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What is Google's search distribution network?
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o Gmail, Froogle, Googlemaps, Google Groups, and partners like AOL, Ask, Earthlink and others.
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What is Google's Content network?
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Large number of Web sites that display Adsense ads
o All together, these sites provide access to more than 80% of US Internet Users o Examples of network partners include: About.com, HGTV, Business.com |
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What network has best converting traffic?
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Google's search results
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What was Google's original ranking formula for PPC ads?
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Your CPC multiplied by your ads CTR = your ads position
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If no one else is bidding on your term, what is your CPC?
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The minimum google has set for the keyword
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How are bids discounted?
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You never pay more than .01 a click than your next closest competitor. That means you usually pay less per click than your max bid
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What is Google's current ranking formula?
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New forumula: CPC multiplied by your ads Quality Score = Your Ads Position
Note – CPC and CTR still most important factors |
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What is Google's Quality Score based on?
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• Click Through Rate (CTR) – still has considerable weight.
• Relevance of Ad Text – How well does ad content match keyword being bid on? • Historical keyword factors – how well has keyword performed for other advertisers in the past • |
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How does Google assess landing page quality
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Google uses a dedicated spider to crawl and assess landing page quality
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What is the most important point that impacts your CPC?
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A high CTR will help reduce your CPC. Ads with high CTR’s can achieve top rankings for a lower CPC than their competitors.
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What different formats does Google offer?
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• Text ads: Most well known are text based ads that appear on Google search results
• Video Ads • Image Ads • Mobile Ads • Local business ads on Google Maps |
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What 5 options can be customized to target who actually sees your ad?
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• Turn off ads so they do not appear in Google Search or Content Networks since conversion quality is lower
• Language and location targeting – includes very specific geo-targeting to show ads to countries, states, cities, zip / postal codes, or sp |
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What research tools does Google make available to their Adsense clients?
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• Google Keyword Tool – finds keywords similar to those you are already using. Gives search volume, cost, and predicted ad position based on your bid.
• Traffic estimator – provide set of keywords with bid amounts and Google will let you know |
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How can traffic quality impact bid strategy across all networks?
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Google Adwords has the highest quality traffic in terms of sales / conversions of any PPC provider. Traffic quality on Search and Content networks is lower so turn them off or bid lower.
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