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5 Cards in this Set
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- Back
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Tech Level 5
ActiveX |
This Microsoft-based technology was built to link desktop applications to the World Wide Web. Using ActiveX development tools, software developers can create interactive Web content for their applications. For example, Word and Excel documents can be viewed directly in Web browsers that supports ActiveX. While ActiveX is a useful technology, the downside is that you need to have a up-to-date version ActiveX installed on your machine in order to use ActiveX-enabled content.
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Tech Level 5
Adware |
Adware is free software that is supported by advertisements. Common adware programs are toolbars that sit on your desktop or work in conjunction with your Web browser. They include features like advanced searching of the Web or your hard drive and better organization of your bookmarks and shortcuts. Adware can also be more advanced programs such as games or utilities. They are free to use, but require you to watch advertisements as long as the programs are open. Since the ads often allow you to click to a Web site, adware typically requires an active Internet connection to run.
Most adware is safe to use, but some can serve as spyware, gathering information about you from your hard drive, the Web sites you visit, or your keystrokes. Spyware programs can then send the information over the Internet to another computer. So be careful what adware you install on your computer. Make sure it is from a reputable company and read the privacy agreement that comes with it. |
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Tech Level 5
Affiliate |
Website affiliates are what drive Internet marketing. Companies run affiliate programs to generate leads and sales from other Websites. They pay the sites who host their ads a commission for products sold through the links on their sites. For example, if a site owner signs up for Amazon.com's affiliate program, he will receive ad banners or links from Amazon.com that he can place anywhere on his site. Then, if a visitor clicks on the Amazon.com banner or a link on his site and buys something, he will receive a commission. Unfortunately for Website owners, affiliate commisions are seldom above 5%, since most Web sales are made with small profit margins.
The introduction of Website affiliate programs in the late 1990s brought Internet marketing to a new level. The first companies that offered these programs saw sales increase dramatically. After all, these companies basically get free advertising and only pay their affiliates a percentage of the sales they generate. It is a win-win situation for the company that runs the affiliate program. The only drawback is that the programs take a lot of work (and sometimes a lot of money) to set up and maintain. Thus, smaller companies may not find it very beneficial to offer an affiliate program. |
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Tech Level 5
Applet |
This a Java program that can be embedded in a Web page. The difference between a standard Java application and a Java applet is that an applet can't access system resources on the local computer. System files and serial devices (modems, printers, scanners, etc.) cannot be called or used by the applet. This is for security reasons -- nobody wants their system wiped out by a malicious applet on some wacko's Web site. Applets have helped make the Web more dynamic and entertaining and have given a helpful boost to the Java programming language.
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Tech Level 9
Archie |
Archie is a program used for finding files stored on FTP (File Transfer Protocol) servers. Archie is not used very much anymore because to use it effectively, you need to know the exact file name you're looking for. Most file searching is now done via the Web with a Web browser like Internet Explorer or Netscape.
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