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12 Cards in this Set
- Front
- Back
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What is Visual Communication and why do we study it? |
Visual display of information; To be a better designer. |
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What does PMS stand for? |
Panton Matching System. |
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The White Arrow Key in Adobe Illustrator is also known as the... |
Direct Select Tool. |
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What is the difference between additive and subtractive color systems? |
One adds black (additive), one adds white (subtractive). |
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What are 3 ways to measure an image? |
Image Size, File Size, Resolution. |
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What is an ascender? |
A letter that extends above the x height. |
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A vector file is... |
Created using lines and Bezier curves. |
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The typical creative process for a print designer is... |
1. Concepting (thumbnails) 2. Asset Creation (Photoshop/Illustrator) 3. Page layout (InDesign for print-ready layout) |
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What is a comp and why do designers create them? |
Rough draft for clients to make choices. |
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What is a descender? |
A letter that falls below the baseline. |
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Color produced on a computer monitor is... |
Based on the additive model of color creation. Over 16 million colors created using red, green, and blue. |
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What is hierarchy in Typography? |
Heads and subheads. |
