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19 Cards in this Set

  • Front
  • Back
public opinion
What the public thinks about a particular issue or set of issues at any point in time.
George Gallup
An American pioneer of survey sampling techniques and inventor of the Gallup poll, a successful statistical method of survey sampling for measuring public opinion.
political socialization
The process through which an individual acquires particular political orientations (beliefs and values).
political ideology
The coherent set of values and beliefs about the purpose and scope of government held by groups and individuals.
tracking polls
Continuous surveys that enable a campaign to chart its daily rise or fall in support.
exit poll
Poll conducted at selected polling places on Election Day.
sampling error
A measure of the accuracy of a public opinion poll
What are the shortcomings of polls?
Sampling error
Limited respondent options
Lack of information
Failure to measure intensity
What have been some historical examples of attempts to influence public opinion in America?
Paul Revere's Engraving of the Boston Massacre
Thomas Paine's Common Sense,
Alexander Hamilton and James Madison's Federalist Papers,
Harriet Beecher Stowe's Uncle Tom's Cabin,
U.S. Government propaganda during World War I,
Embedding of reporters with U.S. troops during Iraq War
What factors influence political socialization?
Family, school, peers, media, religion, race/ethnicity, gender, age, region, and impact of events.
push poll
Poll taken for the purpose of providing information on an opponent that would lead respondents to vote against that candidate.
Survey that can measure name recognition, ad effectiveness, public perception of candidates, and public opinion of issues
political party
A group of office holders, candidates, activists, and voters who identify with a group label and seek to elect to public office individuals who run under that label.
Governmental party
Members of a political party who hold elected office.
Organizational party
Members of a political party who work directly for the political party.
Party in the electorate
People who identified themselves as members of a political party and vote in primaries and general elections.
Rational Choice Theory
A political science theory that assumes that individuals act in their own best interest, carefully weighing the costs and benefits of possible alternatives; seeks to explain the actions of voters and politicians
Voters want to maximize the chance that policies they favor will be adopted by government
Parties want to win office
Successful political parties rarely stray from the midpoint public opinion; centrist parties with many similarities
linkage institution
Institutions that connect people to the government; Elections, Political Parties, Media, and Interest Groups
What are the functions of a political party?
Linkage institution
Mobilize support for a candidate or issue
Create stability and moderation in government
Create unity and accountability in government
Create national party platform - government's agenda