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36 Cards in this Set

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Bleed page
A page on which the advertisement is printed to the edge of the page leaving no border.
Broadcast media
Agencies or instruments such as radio and television that use verbal communication to share a message with the public.
Buying allowance
Price discount given by a manufacturer to increase the desire of a wholesaler or retailer to purchase the product.
CPM (cost per thousand)
The media cost of exposing 1,000 readers to an ad
Extensive coverage
Reaching a larger audience
Frequency
The average number of times a person in the target audience is exposed to a promotional message
Incentives
Products earned through contests, sweepstakes, and rebates
Institutional advertising
Advertising designed to create a favorable image and goodwill for a business or organization
Institutional promotion
Communication used to create a favorable image of the business in the eyes of the consumer instead of promoting a product/service
Intensive coverage
Reaching a smaller group of people more often
Media
Agencies, means, or instruments used to deliver promotional messages to the public.
News release
A prepared statement or story that provides newsworthy information about the business or organization providing it
Online media
The Internet used as a vehicle to deliver messages to customers
Personal selling
A form of promotion that uses planned, personalized communication in order to influence customer buying decisions and ensure satisfaction
Premiums
Low cost items given to the consumer at a discount or free
Press conference
A meeting to which a business or organization invites media for the purpose of distributing information about a newsworthy event
Press kit
A folder containing feature stories, articles, photographs, and/or news releases about the company, product, or persons which has been prepared to assist the media
Primary circulation
The total number of copies of print media sold
Print media
Agencies or instruments such as newspapers, magazines, direct mail, signs, and billboards which use written communication to deliver messages to the public.
Product promotion
Communication used to persuade consumers to buy a particular product/service
Product samples
Trial size products generally sent through the mail or distributed at the business and given to the consumer free of charge
Promotion
Any form of communication a business or organization uses to inform, persuade, or remind consumers about its products/services
Promotional advertising
Communication designed to increase sales of products and services
Promotional media
Channels of communication that serve as tools for promoting ideas, goods, and services to consumers
Promotional mix
The combination, or blend, of the different types of promotion
Promotional strategy
A carefully arranged sequence of promotions designed around a common theme responsive to specific objectives
Promotional tie-ins
A strategy in which two or more businesses combine promotional resources to increase sales
Public relations
Any activity designed to create a favorable image toward a business, its products, or its policies
Publicity
Information that is provided to the public by the media or other sources at no cost to the business
Reach
A non-duplicated count of the people in a target audience who are exposed to a promotional message. (Each person is counted only once even if they view the message more than once.)
Sales incentives
Awards given to salespersons for meeting or exceeding sales goals
Sales promotion
The variety of activities other than personal selling, advertising, and public relations that are used to increase consumer purchases
Secondary circulation
The number of people who read a publication but do not actually purchase it
Slotting allowance
Money paid by a manufacturer to the retailer for placing a product in the store, perhaps in a specific location
Specialty media
Inexpensive, useful items with the name of the advertiser printed on them that are used to gain customer recognition or serve as reminders
Visual merchandising/display
Coordination of the physical elements of a business or a product to project the desired image to the consumer