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60 Cards in this Set
- Front
- Back
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The total number of units of a production that could possibly be sold by all companies doing business in a specific international market is referred to as sales potential. True or False |
False |
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____ pricing objectives for international products and services include bottom-kline goals such as net profit, return on investment, market share, and penetration. a. maintenance b. prevention C. Performance D. Survival E. Growth |
C. Performance |
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There are two major markets within each foreign market that purchase products and services: Consumer Markets & Industrial Markets True or False |
False |
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International shipments using different modes of transportation is called _____. a. overnight shipping b. hybridization c. right-timing d. freight lining e. intermodal transporter |
e. intermodal transporter
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Product counterfeiting occurs when a company in a foreign country copies an Ameican product as sells it as the "real thing" without U.S. marketer receiving any compensation. True or False |
True |
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There are three major markets within each foreign market that can purchase products and services and needs to be analyzed: Consumer markets, the industrial market, and ___markets. a. Environmental b. reverse c. government d. sales e. gray |
C. Government |
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____ is frequently used as an overall measure of a nation's income; it represents the total purchasing power of a nation. a. PPP b. PEP c. GDP d. NLRB e. CAB |
C. GDP |
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The ___ market includes companies that purchase products and services such as equipment and machinery, supplies, lubricants, consulting services, cleaning services, advertising, and so on. a. environmental b. industrial c. gray d. consumer e. government |
b. industrial |
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Agents for companies shipping products overseas who are chiefly involved with physical distribution activities and documentation are called ______. a. freight forwarders b. Freight back-warders c. agents d. public channels e. physical distributors |
a. freight forwarders |
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An adaptation approach to foreign markets means that the marketing strategies a company uses in its international operations will be different than those used domestically. True or False |
True |
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_____ Refers to unauthorized importers reselling a manufacturer's product in the manufacturer's domestic market at a price less than what the manufacturer charges in that domestic market. a. arm's length pricing b. counterfeiting c. transfer pricing d. gray marketing b. dumping |
d. gray marketing |
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A diner complains to his server, Alyson, that his meal is not to his liking. Without consulting her manager, Alyson immediately tells the customer that he will not need to pay for the meal, and offers to bring him a different entree at no charge. Alyson is an empowered employee. true or false |
true |
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As the case of Blockbuster indicates, products that have reached the decline stage in domestic markets are unsustainable in emerging markets as well. True or False |
False |
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Goldman Sachs estimates that the world's middle class is shrinking worldwide. True or False |
False |
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The step in the new product development process in which projections of potential revenues and profits for a potential new product are made is referred to as concept testing. True or False |
False |
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_____ pricing objectives are used to keep competitors out of a foreign market. a. Maintenance b. Performance c. Prevention d. Growth e. Survival |
c. Prevention |
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In the _____ stage of the product lifecycle, sales gradually increase, as do profits, which often are losses in the early part of this stage. a. commercialization b. decline c. introduction d. maturity e. growth |
c. introduction |
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Ironically, customer complaints can sometimes result in improved customer service. True or False |
True |
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A channel of distribution that purchases products from a company doing business in a foreign market and then resells them to other buyers is called a(n) _____. a. agent b. public channel c. freight back-warder d. freight forwarder e. distributor |
e. distributor |
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_____ refers to the percentage of purchases in a category a buyer gives to one vendor. a. Arm's length price b. Share of wallet c. Market share d. Transfer price e. performance price |
b. Share of wallet |
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Nestle had success with its Maggi noodles in South Asia; subsequently they were introduced in Australia. Nestle is using a(n) _____ strategy.
a. horizontal b. reverse c. vertical d. backward e. forward |
b. reverse |
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KFC sells a number of core items around the world, but offers other items tailored to specific markets. KFC is following a(n) _____ strategy. a. hybrid b. glocalization c. marketing research d. adaptation e. standardization |
b. glocalization |
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International marketing managers have four main methods of promoting products and services in international markets: advertising, personal selling, sales promotion, and distribution. True or False |
False |
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Contests and sweepstakes, coupons, end-aisle displays in stores, sponsorships, and trade shows are all examples of _____. a. advertising b. sales promotion c. personal selling d. distribution e. publicity |
b. sales promotion |
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_____ refers to a price in a foreign market that undercuts the prices of companies competing there. a. Performance price b. Product elimination c. Gray marketing d. Dumping e. Containerization |
d. Dumping |
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Which is the most focused of advertising media?
a. newspapers b. magazines c. television d. direct mail e. radio |
d. direct mail |
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What is the last step in the new-product development process? a. Market testing b. A global product c. Commercialization d. Business analysis e. Concept testing |
c. Commercialization |
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_____ collects information at one specific time in order to help marketers make better decisions about their overseas markets. a. A concept test b. Business analysis c. Marketing research d. A global product system e. A marketing intelligence system |
c. Marketing research |
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Of the following, which is NOT an advantage of locating R&D facilities in foreign countries?
a. The MNC can use the intelligence of foreign scientists and engineers. b. Often, the technology developed overseas can be transferred back to the home country. c. New products developed overseas are more likely to be attuned to the company’s overseas markets. d. Products originally developed for emerging markets can be successfully sold in developed markets. e. It costs more to build R&D facilities overseas. |
e. It costs more to build R&D facilities overseas.
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_____ potential refers to the total number of units of a product that could possibly be sold by all companies doing business in a specific international market.
a. Vertical b. Market c. Environmental d. Sales e. Horizontal |
b. Market
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A company’s international pricing mix involves consideration of four major objectives: performance objectives, prevention objectives, maintenance objectives, and survival objectives.
True or False |
True |
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Agents for companies shipping products overseas who are chiefly involved with physical distribution activities and documentation are called freight forwarders. True or False |
True |
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A(n)_____ strategy refers to the use of channels of distribution to market products and services to international markets. a. distributor b. agent c. indirect d. public e. direct |
c. indirect |
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Of the following, which is NOT an option for companies to consider when marketing their products overseas?
a. Developing new products for foreign markets b. Aligning with international companies and selling their products c. Modifying products for different countries and regions d. Selling the same domestic product overseas e. Incorporating all product differences into one design and developing a global product |
b. Aligning with international companies and selling their products |
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The step in the new-product development process in which the new product idea is presented to a small sample of the international market to gauge its reaction is called _____.
a. a global product b. business analysis c. vertical publication d. concept testing e. product development |
d. concept testing
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_____ refers to performance of various aspects of customer service that meets customer expectations.
a. Integrity b. Reliability c. Trustworthiness d. Dependability e. Authenticity |
b. Reliability
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Prices usually need to be reduced in the _____ stage of the product life cycle due to increased competition.
a. maturity b. commercialization c. decline d. growth e. introduction |
a. maturity
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Shipping products to overseas markets in trailer-sized containers is called ____
a. virtual distribution b. containerization c. chunking d. pipelining e. freight forwarding |
b.containerization
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An advantage of the _____strategy include is that it does not require an up-front investment.
a. public b. indirect c. distributor d. direct e. agent |
b. indirect
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The prices a company charges its overseas subsidiaries are known as transfer prices. True or False |
True |
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A study analyzing why households have stopped purchasing a company’s product would be an example of marketing research.
True or False |
True |
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Executives at Mary Kay Cosmetics’ European operations are conducting a study analyzing why households have stopped purchasing certain products. These executives are engaging in _____.
a. a concept test b. a global product system c. marketing research d. a marketing intelligence system e. business analysis |
c. marketing research
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Storage and transportation operations that are used in moving products to a foreign market are called _____.
a. a freight forwarder. b. public channel c. a freight back-warder d. physical distribution e. an agent |
d. physical distribution |
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The increased demand for hair and skin care products with Argan oil illustrates how new product ideas can come from unexpected sources. true or false |
True |
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Of the following, which is NOT one of the major methods that can be used to promote products and services in international markets? a. Publicity b. Distribution c. Sales promotion d. Advertising e. Personal selling |
b. Distribution |
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A channel of distribution that represents a company in a foreign market and is paid by commission is called a(n) _____. a. distributor b. agent c. physical distributor d. freight forwarder e. public channel |
b. agent
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_____ refers to stories about a company, its products or services, and its executives that appear in media such as newspapers, magazines, television, radio, and on the Internet.
a. Sales promotion b. Distribution c. Personal selling d. Advertising e. Publicity |
e. Publicity
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A(n) _____ strategy refers to bypassing existing foreign channels of distribution by establishing and maintaining marketing and sales offices in foreign countries.
a. agent b. public c. indirect d. direct e. distributor |
d. direct |
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A magazine that targets specific industries is called a(n) _____ publication.
a. backward b. horizontal c. vertical d. forward e. reverse |
c. vertica
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A magazine that targets a specific job in various industries is called a(n) _____ publication.
a. horizontal b. backward c. forward d. vertical e. reverse |
a. horizontal
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In the _____ stage of the product life cycle, sales and profits have continuously declined.
a. introduction b. maturity c. growth d. commercialization e. decline |
e. decline
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A product that can be sold in most world markets is called a(n) _____.
a. global product b. horizontal product c. reliable product d. reverse product e. arms length product |
a. global product
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In the _____ stage of the product life cycle, sales reach a peak and then begin to decline as profits continue to decline.
a. decline b. growth c. commercialization d. maturity e. introduction |
d. maturity |
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Companies have _____ options to consider when marketing their products overseas. a. three b. five c. four d. six e. two |
c. four |
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Marketing strategies used in international markets by a company that are the same as those used in its domestic market are called_____. a. adaptation b. standardization c. marketing research d. a global product system e. glocalization |
standardization
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Marketing strategies used in international markets by a company that are the different from those used in its domestic market are called_____. a. a global product system b. adaptation c. glocalization d. standardization e. marketing research |
b. adaptation
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_____ collects information regularly over time.
a. Business analysis b. A concept test c. A global product system d. A marketing intelligence system e. Marketing research |
d. A marketing intelligence system
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_____ potential refers to the percentage of a market potential that a specific company expects to sell in a specific international market
a. Market b. Sales c. Vertical d. Environmental e. Horizontal |
b. Sales
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_____ had the highest per-capita GDP in 2013.
a. Qatar b. France c. Russia d. United Kingdom e. Japan |
a. Qatar |
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The _____ market includes food, clothing, transportation, banking services, credit services, and entertainment. a. industrial b. government c. gray d. environmental e. consumer |
e. consumer |
