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9 Cards in this Set
- Front
- Back
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HOFSTEDE
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five dimensions of national culture that helps to explain basic value differences
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DIMENSIONS
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i - power distance
ii - individualism/collectivism iii - masculinity/femininity iv - uncertainty avoidance v - long-/short-term orientation |
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POWER DISTANCE (PDI)
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extent to which less powerful members of a society accept and expect that power is distributed unequally
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INDIVIDUALISM/COLLECTIVISM
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people looking after themselves and their immediate family only, versus people belonging to in-groups that look after them in exchange for loyalty
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MASCULINITY/FEMININITY
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the dominant values in a masculine society are achievement and success; the dominant values in a feminine society are caring for other and quality of life
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UNCERTAINTY AVOIDANCE
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the extent to which people feel threatened by uncertainty and ambiguity and try to avoid these situations
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LONG-/SHORT-TERM ORIENTATION
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the extent to which a society exhibits a pragmatic future-oriented perspective rather than a conventional history or short-term point of view
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HIGH-CONTEXT
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family type person (Middle East, Asia, Africa, South America)
relational, collective intuitive & interpersonal relationship developing trust, communication indirect & formal collective, relationship first, build relationship |
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LOW-CONTEXT
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North America, Western Europe
logical, direct, individualistic, action-oriented decision based on factual, precise straightforward action is expected direct, forward, informative |
