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7 Cards in this Set
- Front
- Back
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channel of dist
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network of agencies and institutions that links producers with users
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physical distribution
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is the movement of goods through channels
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business to consumer marketing
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uses consumer channels
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bus to bus marketing
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employs industrial channels to deliver products to manuf or other types of org
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piggyback marketing
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distrib innovation in which one manuf gains distribution in a particular country by riding along with the product of another manuf
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cherry picking
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channel member prefers to carry product lines with proven demand from well known manuf
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intermodal
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many modes of transportation used ex. 3m
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