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18 Cards in this Set
- Front
- Back
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Orientation |
The process of becoming familiar with your assignment, the graphic design problem, client's business or organization, product service or group. |
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Audience |
Targeted, specific group of people at whom you are aiming your visual communication |
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Material gathering |
The process of obtaining information about the subject of the project in order to execute the project to the client's standards and needs. |
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Analysis |
Examining all you have unearthed to best understand, access and strategize to move forward with the assignment |
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strategy |
The core tactical underpinning of any visual communication. |
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Design Brief |
A strategic plan that both the client and the design firm of advertising agency agrees upon |
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Demographic |
selected population of characteristics |
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Design concept |
The creative reasoning underpinning a design |
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Thumbnail Sketches |
Preliminary, small unrefined drawings of your ideas in black and white or color |
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Roughs |
Larger and more refined than thumbnail sketches. The purpose of this stage is to flesh out a few of your best ideas. |
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Comprehensives |
A detailed representation of design concept thoughtfully visualized and composed |
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Mock-up/Dummy |
A three dimensional comp |
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Implementation |
Preparing the digital files utilizing industry standard software, collecting all needed photographs and/or illustrations and having them scanned, preparing font and image folders, Proof reading and the following through by working with the printer or web designer. |
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Craftmanship |
The level of skill, proficiency and dexterity of the execution. |
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Presentation |
The manner in which comps are show to a client or the way work is shown in your portfolio |
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Mind Map |
A visual representation or diagram of the various ways words, themes, images, thoughts, or ideas can be related to one another. |
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Problem finding |
The process of sketching or making marks allows visual thinking, discovery and staying open to possibilities during the visual-making process. |
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Attribute Listing |
A method for analyzing and separating data through observing and identifying various qualities that may have been overlooked. |
