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10 Cards in this Set
- Front
- Back
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Connectivity Case Study - EasyJet |
How has EasyJet helped increase connectivity? - Connecting core areas to the periphery - Cheap short haul flights available to masses - 33 million passengers in 2006 - made £2 billion How has ICT helped? - Online sales - 95% of total sales are online - Can check-in online to speed up process |
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EasyJet in Tallinn (Capital of Estonia) |
How has EasyJet's connectivity helped Tallinn? - Boosted trade for hotels, night clubs and bars - Affordable tourist destination to UK citizens - Brings wealthy people into the area However? - Increase in bad behaviour and STD's reported - Mostly young people |
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Why do places become "Global hubs" |
Global hubs are switched on places possessing qualities that make other places want to connect with them. Generally it is the presence of natural or human resources that drives the process. They also serve as core regions for their countries economy - places where wealth is created and spent, while ideas and innovations are shared as part of a multiplier effect |
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Physical Resources - Saudi Arabia |
- Oil rich country, with 50% of GDP from petrodollars - Coasts on 2 sides so oil can be easily shipped out - Comparative advantage in oil means it can use this added money in other parts of the economy in order to keep it switched on. |
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Human Resources - China |
- NIC with a population of 1.4 billion - Provides cheap but relatively skilled labour - Growing manufacturing industry due to FDI (Number 1 world receiver) - Comparative advantage in human resources has allowed it to use money in other areas and stay switched on |
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Case Study - China |
How has the economy changed? - GNP per capita increased from $620 in 1995 to $1700 in 2005 - Processing zones allow for cheap manufacturing - 80% of exports are manufactured goods Physical reasons for the change? - Central location allows easy access to world trade routes. - 14 border countries including India offer local trades - Large wealth of natural resources (coal, oil and gas) |
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Case Study - China |
Human reasons for the change? - Increased internet use - reached 210 million - 500million mobile phone users - Rapidly growing population Political reasons for the change? - Joined WTO in 2001 so removed trade barriers - Communist party means China doesn't have to adapt to change every election |
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Case Study - China |
Impacts of change? + Decrease in poverty + Increase in urbanisation + Highest share of world exports + Increasing HDI + Higher rural and urban disposable income - Rising CO2 emissions - Pollution causing health issues |
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Switched off areas - Burkina Faso |
- GNP per capita - $310 - Only 42% of population have access to safe water - Life expectancy 47/49 years with 1 doctor per 57,300 people - Adult literacy rate 23% - (33% male, 13% female) - this creates an unskilled workforce - Surrounding countries are all periphery and poor - Landlocked so limits trade. Political Instability - Lack of investment leads to a vicious cycle of poverty |
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Reasons for switched off status - Africa |
Debt - Averages 70% of GDP, repayments drain government income and budget Conflict - 18 civil and international conflicts since 1990 Aid - Averages only 4% of GDP and is off-set by debt Resources - Deforestation and desertification increase as populations degrade resources Food - 12 countries in Africa have experienced famine since 1990, Water - Lack of water supply prevents farm improvements |
