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14 Cards in this Set

  • Front
  • Back
Communication is a process
Communication is ongoing and dynamic-Always in motion and changing continuously
Communication takes place within systems
system is interrelated parts that affect each other-family is a system-larger system is culture-different regions of the country or globally (Asian culture) To understand communication what is the system in which it takes place?
Symbols
Communication is symbolic-we can not mind read-symbols are arbitrary, abstract, and ambiguous
Meanings
We construct meaning by interacting with symbols
Content level of meaning
the literal message
Relationship level of meaning
The relationship between the two communicators
linear model of communication
early model, one way process-sender to receiver in a straight-forward process-very simplistic
noise
added to the linear model and anything that interferes with the intended meaning of communication
interactive model
added feedback-the model is bio-directional- added the fields of experience to the model-Interactive means that both senders and receivers participate actively-one person is a sender-one is a receiver
transactional model
added time--communication is we oriented-at a given moment we can listen to a message, send a message or interpret the message
communication
is a systemic process in which people interact over time with and through symbols to create and interpret meanings
most important quality that corporate executives look for in the interview
p 10 When the National Association of Colleges and Employers asked 480 companies to identify the applicant qualities that were most important in their hiring decisions, communication skills were at the top
values of study of communication
personal life professional life civic life
careers in communication
mass communication advertising, public relations, broadcasting, training and consulting human relations