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8 Cards in this Set
- Front
- Back
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Contrast
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different degrees in light and dark on page. also used to help reader distinctly identify the organization of the publication.
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CRAP
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Contrast, Repetition, Alignment, Proximity
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Directional Flow
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Readers eyes are drawn through the text and to particular words or images that the designer wishes to emphasize
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Focal Point
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Center of interest on a page or set of facing pages, created by using color, contrast and proportion.
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Pull Quote
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Text art, in a box and in larger size than the surrounding type, consisting of important, interesting, or provocative text from he body copy.
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Repetition
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Repetition is the duplication of elements or details on one or more pages.
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Rule of Thirds
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image should be imagined as nine equal parts, image should be placed at the cross sections
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White Space/Negative Space
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The non-printed space of margins and gutters.
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