Gd Test Review

Front 1

Dot Gain is…

Back 1

the increase of halftone dot sizes as ink absorbs into the paper in the offset

printing process due to type of ink, type of paper and even temperature and humidity.

Front 2

Creep is…

Back 2

when the inner pages of a signature move away from the spine or stitch and must

be trimmed in the binding process

Front 3

Setting up creep is the responsibility of the _____ and shouldn't be asked of the designer

Back 3

printer

Front 4

It is possible to screen print CMYK but printers prefer to use ______ colors

Back 4

pms

Front 5

Subtractive color mixing means….

Back 5

that one begins with white and ends with black; as one adds color, the result gets darker and tends to black.

Front 6

Additive color mixing is…

Back 6

where you start with black and add equal amounts of RGB to create white.

Front 7

In a digital space, the three most commonly used file types are

Back 7

gif, png and jpg.

Front 8

A Portable Document Format, PDF, is

Back 8

one of the most common multi-platform file type

used in the world today. They are becoming increasingly editable and solved most font

conflicts.

Front 9

Asymmetry is

Back 9

the absence of symmetry, lack of equality or equivalence between parts or

aspects of something.

Front 10

A moiré pattern or _________ is

Back 10

interference;

is a pattern that shows up in the digital file after

scanning in traditionally offset material.

Front 11

Pantone is

Back 11

a color matching system that uses formulation to control color accuracy.

Front 12

Pantone color matching system has a larger ______ of color than can be reproduced by

CMYK.

Back 12

gamut

Front 13

_____ DPI creates a continuous tone whereas ____ DPI creates continuous tone digitally.

Back 13

300 ; 72

Front 14

_____ stands for pixels per inch, ____ stands for dots per inch, ____ stands for lines per inch.

Back 14

PPI ; DPI ; LPI

Front 15

Raster or bitmap uses ______ and is not scalable.

Back 15

pixels

Front 16

vector uses _______ and is scalable

Back 16

algorithms

Front 17

When a document has color, imagery or type that goes to the edge, the ______ allows a safe

trim area for when the press sheet is folded and cut.

Back 17

bleed

Front 18

The ______ and or the _______ determine the bleed. The designer should not set them

up randomly.

Back 18

printer ; output device

Front 19

______ sometimes called a safety ______, exists to keep the elements of a composition in a

safe printable area. Anything outside the safety margin should be pulled to the bleed.

Back 19

margin

Front 20

When a composition crosses over to an adjacent page, a ______ is used to keep important

information from getting lost.

Back 20

gutter

Front 21

______ are the default unit of measurement in Adobe’s InDesign, the primary page layout

software used today

Back 21

picas

Front 22

Most of the terminology used in design software come from a _________ __________, for example, picas traditionally was used to measure a line of type.

Back 22

traditional practice

Front 23

Even though most logos end up having a pantone color assigned to them, the first variation shown to a client should be in ______ ____ ________.

Back 23

black and white

Front 24

This rule is to protect the logo’s importance

on a black and white printer, fax machine or a copier, all of which are still in common

usage.

Back 24

blank

Front 25

_________ is an arrangement or classification of things according to relative importance or

inclusiveness.

Back 25

hierarchy

Front 26

Hierarchy’s origin comes from ______ _________.

Back 26

Family structure

Front 27

______ _______ is text generated to simply be a placeholder in layout software.

Back 27

Lorem ipsum

Front 28

The initial idea evolves into a solid _______. This _______ is the foundation on which the

design process is built upon.

Back 28

concept

Front 29

Even though the Chinese are know to have created movable type around 1040 AD,

_______ ___________ is known for inventing a metal movable type printing system in

Europe.

Back 29

Johannes Gutenberg

Front 30

Packaging an _________ file not only gathers all linked files and typefaces, but it is a key

communication component between the designer and the printer.

Back 30

InDesign

Front 31

_________ is the art of working with type.

Back 31

typography

Front 32

______ , _________ , ________ & _______, (CMYK) are used for print through a subtractive process.

Back 32

Cyan, magenta, yellow & black

Front 33

____ , ______ & _____, (RGB) are used for digital output through an additive process.

Back 33

red, green, & blue

Front 34

A ______ is a device to which graphic designers can look at print quality, look closer at letter

combinations, look for proper registration and look at halftone patterns, called rosettes.

Back 34

loupe

Front 35

In the Adobe Creative Suite, ________ is designed to manipulate photos, ________ is

designed to work with vector elements and ________ is for use with multi-page documents.

Back 35

Photoshop ; Illustrator ; InDesign

Front 36

Every typeface has a unique _______ , which is literally the measurement in points of the

height of lowercase x.

Back 36

x height

Front 37

The rule of thirds is a _____ , divided into thirds, that creates a balanced composition and is

present in all forms of graphic design.

Back 37

grid

Front 38

The _____ gives structure to a composition that in turn allows the designer to properly

organize the elements in a proper ________

Back 38

grid ; hierarchy

Front 39

_______ is the psychology of how we see and by understanding its principals, a graphic

designer can communicate more clearly.

Back 39

Gestalt

Front 40

________ are designed to replace problematic character combinations within a typeface.

The most common ligatures are __ __ ___ ___

Back 40

Ligatures ; fi fl ffi ffl

Front 41

A ____________ color scheme is one color or hue and the tints, shades and tones.

Back 41

monochromatic

Front 42

______ ________ is a process where ink is applied in the order of CMYK through halftone

screens.

Back 42

Offset printing

Front 43

________ originally is a letterpress term where strips of lead are place in between lines of

movable type to improve readability

Back 43

Leading

Front 44

Leadings contemporary understanding is the same principal, done digitally within ______ _______

Back 44

design Software

Front 45

There are many color relationships that are expected to be comprehended on the color

wheel such as

Back 45

primary, secondary, tertiary, complementary, analogous tetrad, triad etc.

Front 46

The purpose of a thumbnail sketch is to

Back 46

communicate initial ideas and concept

development.

Front 47

_______ is _____ pure black ink with a percentage of each of the other three _____ not to exceed ____ % total density.

Back 47

rich black ; 100%; CMY ; 200%

Front 48

______ is when no light transfers, _______ is when some light transfers and _________

is when all light transfers.

Back 48

Opaque ; translucent ; transparent

Front 49

process black is black with CMY.

Back 49

100% ; 0%

Front 50

The most common paper sizes used in the United States are __ _______ (8ó” x 11”), __ ______ (8ó” x 14”), _______ (11” x 17”) and _______ (12” x 18”).

Back 50

US letter, US Legal, Tabloid, Tabloid Extra

Front 51

_________ is setting adjacent colors to overprint by a small margin. This process helps with

__________

Back 51

Trapping ; misregistration

Front 52

There are ___ points in a pica and __ picas in an inch.

Back 52

12 ; 6

Front 53

_______ is the equivalent of “portrait” as is _________ to “landscape” in reference to page

orientation.

Back 53

Vertical ; horizontal

Front 54

_______ _______ is used to create and reinforce the hierarchy of the design.

Back 54

Negative space

Front 55

The proper measurement to use when working with type, past and present, is ______

Back 55

points

Front 56

Range kerning is

Back 56

adjusting from a single word to an entire text block the percentage of space between characters

Front 57

kerning is

Back 57

adjusting the space between individual

characters, +-10% range for readability.

Front 58

The traditional definition of a font comes from when type was in

Back 58

type cabinets.

Front 59

In one drawer would be a _____ that would consist of a typeface, one _____ of the typeface and one ____ of the typeface.

Back 59

font ; style ; size

Front 60

Today, because of the computer, we call a typeface a _____

Back 60

Font

Front 61

For maximum readability in a 12/14 printed line of serif type there should be

Back 61

a range of 47-55 characters that includes spaces and punctuation.

Front 62

When type is set in a digital space

Back 62

the type needs to be set at 14-18pts to counter the high screen resolutions that most people

have.

Front 63

The line length target is the same as _____

Back 63

print

Front 64

When setting up file for screen printing,

Back 64

it is always a good idea to outline your type

whereas when setting a file up for offset printing or the web it is preferred to not outline the

type.

Front 65

The gamut is

Back 65

the color range of any given device, a scanner, a printer, a monitor

Front 66

There are _________ identified and _________ of them can be reproduced.

Back 66

3.2 million ; 32 thousand

Front 67

The printer sets up the imposition in their prepress department to

Back 67

maximize the press sheet by arranging pages in the most efficient way.

Front 68

The printer preps the sheet for

Back 68

when it gets folded and cut, and so that the pages are in the right order.

Front 69

A frame or border is

Back 69

a design element that communicates that content is either outside or

inside.

Front 70

An rtf file is

Back 70

a text file that has the capability to strip all of the formatting from the copy.

Front 71

It is a smart choice for a designer to place raw text into their design files in order to

Back 71

full design the copy

Front 72

____ ______ is the most commonly used program to complete RTF.

Back 72

Text edit

Front 73

An image file should

Back 73

always be set up to perform well on the output device that it is intended.

Front 74

Only three countries in the world use the Standard system of measurement

Back 74

United States, Liberia and Myanmar.

Front 75

A type family is

Back 75

the entire styles of any given typeface

Front 76

A typeface is

Back 76

the design of the alphabet, numerals and all special characters.

Front 77

A typeface can have many styles which is

Back 77

when the original typeface is modified to create an italic or bold etc.

Front 78

The two most important items to remember when scanning are

Back 78

always starting off with the highest quality image possible and know your output device.

Front 79

An icon is

Back 79

a fixed ratio image that serves a certain function

Front 80

a logo

Back 80

represents an idea and is scalable.

Front 81

A symbol doesn't have to

Back 81

represent itself i.e. a campfire on a map may

only represent camping.

Front 82

The glyph palette’s purpose is to

Back 82

handle the large number of special characters that come with an OpenType typeface.

Front 83

The glyphs palette is where

Back 83

the ligatures of the typeface can be chosen.

Front 84

Even though OpenType has become the primary font type preloaded on computers,_____

____ and ___________ __ are still being used as well

Back 84

true type ; postscript 3

Front 85

The biggest advantage of open type is

Back 85

the amount of extra characters in the glyphs palette.

Front 86

Flexography is

Back 86

the most common and practical way to print on items like plastic bags for food packaging or cardboard boxes.

Front 87

When working with hyphenation, a designer’s goal should be __ , but when they must be

used, no more than __ per paragraph, as long as the paragraph has __ lines or more

Back 87

0 ; 2; 5

Front 88

An em space is _____ to the type size so a 12pt type has an em space of __ pts

Back 88

equal; 12

Front 89

An en space is _____ of the em space, so an en space for a 12pt type is __ pt.

Back 89

half ; 6

Front 90

Gain in screen printing is

Back 90

the expansion rate of the ink as it makes contact to the material.

Front 91

Gain is affected by many factors like

Back 91

type of material being printed on, temperature,

humidity, type of ink.

Front 92

Readability is

Back 92

the ability to read the content; words

Front 93

legibility is

Back 93

the ability identify individual characters of a typeface.

Front 94

By design, _____ typefaces are easier to read because of the _____ .

Back 94

serif

Front 95

Serifs allow the eye to

Back 95

bounce along the letterforms to become readable.

Front 96

Dimensional hierarchy is primarily used for the ________ industry.

Back 96

packaging

Front 97

Body copy, the same as body text, is

Back 97

the main typographic content in collateral

Front 98

A shell is an

Back 98

offset printed piece that is then ran through an Indigo printer, where each impression has the option of changing the data

Front 99

Variable data printing is becoming more

valuable within

Back 99

marketing strategies.

Front 100

___________ printing is currently replacing traditional offset printing

Back 100

Stochastic

Front 101

The random dot patterns that stochastic printing produces verses the rosettes from the traditional offset plate

Back 101

gets rid of 98% of moiré patterns

Front 102

Another benefit to the random dot patterns is

Back 102

that they create the ability to have a larger gamut.

Front 103

Hue and color are used interchangeably but by definition hue is

Back 103

the place of the color within the spectrum.

Front 104

Layers are

Back 104

simultaneous overlapping components of an image of sequence.

Front 105

A module is a

Back 105

fixed element used within a larger fixture of structure.

Front 106

Oversampling is

Back 106

scanning in at an unnecessarily high dpi

Front 107

Oversampling increases

Back 107

the file size but there is not much difference in the quality.

Front 108

Overprint is

Back 108

when a base color is overprinted by another color.

Front 109

Designers should not rely on the ________ that comes with a scanner to do any of the work

that should be professionally done in _________

Back 109

software ; Photoshop

Front 110

Embossing is a

Back 110

raised image in a material from striking from the back with the die.

Front 111

Debossing is

Back 111

the opposite of embossing, striking from the front, creating a negative space.

Front 112

The preferred file type in screen printing is

Back 112

vector

Front 113

Optical interplay is

Back 113

when the figure ground creates an image that works back and fourth.

Front 114

Figure ground is also known as

Back 114

negative/positive.

Front 115

The criteria for the evaluation of visual art:

Back 115

creative idea or concept (originality)

• composition (formal elements and principles)

• materials and technique (choice of media and the related skills)

• historical context (how, when, what, where, who and why)

Front 116

The study of Design is

Back 116

the study of formal elements of composition and the principles that govern their use.

Front 117

Dot (E)

Back 117

the smallest design element

Front 118

Line (E)

Back 118

the path of a moving point that is made by a tool, instrument, or material as it moves

across an area. A line is usually made visible because it contrasts in value with its

surroundings.

Front 119

Plane(E)

Back 119

1. An area that is essentially two-dimensional, having height and width. 2. A flat or

level surface. 3. A two-dimensional surface that extends in a three-dimensional spatial

direction.

Front 120

Shape(E)

Back 120

an area that stands out from the space next to or around it because of a defined or

implied boundary, or because of differences of value, color, or texture.

Front 121

Space(E)

Back 121

The interval, or measurable distance, between points or images.

Front 122

Color(E)

Back 122

The visual response to the wavelength of sunlight identified as red, green, blue, etc.;

having the physical properties of hue, intensity, and value.

Front 123

Texture (E)

Back 123

the surface character of a material that can be experienced through touch or the

illusion of touch. Texture is produced by natural forces or through an artist’s manipulation

of the art elements.

Front 124

Light (E)

Back 124

The typical relationship of light and dark shapes appearing on a form as a result of

its physical character and the kind and direction of light falling upon it.

Front 125

TIme (E)

Back 125

The measured or measurable period during which an action, process, or condition

exists or continues.

Front 126

Harmony ( P )

Back 126

the quality of relating the visual elements of a composition. Harmony is

achieved by repetition of characteristics that are the same or similar. These cohesive factors

create pleasing interaction.

Front 127

Repetition (P )

Back 127

The use of the same visual effect a number of times in the same composition.

Repetition may produce the dominance of one visual idea, a feeling of harmonious

relationship, an obviously planned pattern, or a rhythmic movement.

Front 128

Rhythm (P )

Back 128

A continuance, a flow, or a sense of movement achieved by repetition of regulated

visual units; the use of measured accents.

Front 129

Variety (P )

Back 129

Differences achieved by opposing, contrasting, changing, elaborating, or

diversifying elements in a composition to add individualism and interest.

Front 130

Contrast (P )

Back 130

a juxtaposition of dissimilar elements in a work of art.

Front 131

Balance (P )

Back 131

a sense of equilibrium achieved through implied weight, attention, or attraction,

by manipulating the visual elements within an artwork in order to accomplish unity.

Front 132

Proportion (P )

Back 132

The comparative relationship between parts of a whole or units as to size.

Front 133

Dominance (P )

Back 133

the principle of visual organization where certain elements assume more importance than others in the same composition or design. Some features are emphasized and others are subordinated

Front 134

Movement (P )

Back 134

Eye travel directed by visual pathways in a work of art.

Front 135

Closure (P )

Back 135

A Gestalt concept where the development of groupings or patterned relationships

occurs when incomplete information is seen as a complete-unified whole—the artist

provides minimum visual clues and the observer brings them to final recognition.

Front 136

Transition (P )

Back 136

1. a passage from one state, stage, subject, or place to another. 2. a movement,

development, or evolution from one form, state, or style to another.

Front 137

Continuity (P )

Back 137

1. uninterrupted connection, secession, or union. 2. uninterrupted duration or

continuation without essential change.