Gcom Ch.17 And Ch.18

Front 1

agenda-setting function

Back 1

they don't tell us so much what to think as what to think about

Front 2

types of informative speeches

Back 2

reports, lectures, demonstrations

Front 3

signposts; transitions

Back 3

organizational markers that indicate the structure of a speech and notify listeners that a particular point is about to be addressed; connect what was said with what will be said.

Front 4

internal summary

Back 4

restates a key point or points in a speech.

Front 5

persuasion

Back 5

a communication process of converting, modifying, or maintaining the attitudes, beliefs, or behaviors or others.

Front 6

social judgement theory

Back 6

states that when listeners hear a persuasive message they compare it with attitudes they already hold.

Front 7

anchor

Back 7

reference point

Front 8

goals of persuasion

Back 8

conversion, modification, maintenance

Front 9

ethos

Back 9

good sense, good moral character, and good will

Front 10

ways to show credibility

Back 10

competence, credibility, trustworthiness, dynamism

Front 11

logos

Back 11

building arguments based on logic and evidence

Front 12

toulmin structure of argument

Back 12

1.Claim
2.Data
3.Warrant
4.Backing
5.Reservations
6.Qualifier

Front 13

proposition of fact, proposition of policy, proposition of value

Back 13

alleges a truth; calls for a significant change from how problems are currently handled; calls for a judgement that assesses the worth or merit of an idea, object, or practice.

Front 14

cognitive dissonance

Back 14

unpleasent feeling produced by seemingly inconsistent thoughts. ex. "a student asks her professor for more time one an assignment. the professor says no. the student retorts, "but you gave extra time to Jim. why won't you give me the same extension?" the professor sees herself as a very fair-minded person. faced with this apparent inconsistency in the treatment of two students, the professor feels tense and uncomfortable.

Front 15

contrast effect (door-in-the-face)

Back 15

listeners are more likely to accept a bigger second request or offer when contrasted with a much bigger request or offer.

Front 16

pathos

Back 16

emotional appeal

Front 17

different emotional appeals

Back 17

ethics and emotional appeal, general emotional appeals, fear appeals

Front 18

monroe's motivated sequence

Back 18

1.Attention
2.Need
3.Satisfaction
4.Visualization
5.Action