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15 Cards in this Set

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documentary film

A nonfiction motion picture intended to document or record some aspect of real life, primarily for the purpose of instruction or maintaining a historical record

expository writing

A form of writing whose purpose is to explain or inform

consumerism

The buying and consuming of goods and products; the belief that it is good to buy and consume goods.

advertising

the use of print, graphics ‘ or videos to persuade people to buy a product or use a service

rhetorical claim

advertisers ask rhetorical question or make statements so that consumers associate certain ideas and emotions with their product

transfer

this technique wants you to associate the goods feelings created in the ad with the product

weasel words

advertisers sometimes use words or phrases that seem significant but on closer look they are actually meaningless

editorial

A short essay in which a publication or someone speaking for a publication , expresses an opinion or takes a stand on a issue

norm

Refers to something that is is usual or expected . group norms refer to the social behavior that is typical or expected of a group.

Inference

A conclusion that the reader draws based on details in the text or a speech

Hypothesis

Your guess or assumption. Notice the relationship between hypothesis , which is a guess or proposed information , and the word thesis, which is the proposed statement of an essay

Text Features

Aspects of a text designed to help you locate understand and organize info

Secondary source

these analyze, interpret , or critique primary sources . textbooks and historical events movie and book reviews are secondary sources

counterclaim

also called counter argument , a claim

band wagon

Advertisers makes it seem that everyone is buying this product so you feel you should buy it too