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10 Cards in this Set

  • Front
  • Back
electronic commerce
conducting business activities electronically over computer networks such as the internet, extranets, and corporate networks
B2B e-commerce
a subset of e-commerce where all the participants are organizations
B2C e-commerce
a form of e-commerce in which customers deal directly with an organizations and avoid intermediaries
C2C e-commerce
a subset of e-commerce that involves consumers selling directly to other consumers
e-government
the use of information and communications technology to simplify the sharing of information speed formerly paper based processes, and improve the relationship between citizen and government
electronic retailing
the direct sale from business to consumer through electronic storefronts, typically designed around an electronic catalog and shopping cart model
cyber mall
a single web site that aoffers many products and services at one internet location
electronic exchange
an electronic forum where manufacturers, suppliers, and competitors buy and sell goods, trade market information and run back-office operations
market segmentation
the identification of specific markets to target them with advertising messages
technology-enabled relationship management
occurs when a firm obtains detailed information about a customers behavior preferences needs and buying patterns and uses that information to set prices, negotiate terms, tailor promotions add product features and otherwise customize its entire relationship with the customer