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10 Cards in this Set
- Front
- Back
electronic commerce
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conducting business activities electronically over computer networks such as the internet, extranets, and corporate networks
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B2B e-commerce
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a subset of e-commerce where all the participants are organizations
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B2C e-commerce
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a form of e-commerce in which customers deal directly with an organizations and avoid intermediaries
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C2C e-commerce
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a subset of e-commerce that involves consumers selling directly to other consumers
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e-government
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the use of information and communications technology to simplify the sharing of information speed formerly paper based processes, and improve the relationship between citizen and government
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electronic retailing
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the direct sale from business to consumer through electronic storefronts, typically designed around an electronic catalog and shopping cart model
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cyber mall
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a single web site that aoffers many products and services at one internet location
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electronic exchange
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an electronic forum where manufacturers, suppliers, and competitors buy and sell goods, trade market information and run back-office operations
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market segmentation
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the identification of specific markets to target them with advertising messages
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technology-enabled relationship management
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occurs when a firm obtains detailed information about a customers behavior preferences needs and buying patterns and uses that information to set prices, negotiate terms, tailor promotions add product features and otherwise customize its entire relationship with the customer
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