Fund Of Marketing Vocabulary

Front 1

A formal statement in an organization's strategic plan that describes the overall purpose of the organization and what it intends to achieve in terms of its customers, products, and resources.

Back 1

Mission statement

Front 2

The ultimate user of a good or service.

Back 2

Consumer

Front 3

The outcome sought by a customer that motivates buying behavior - that satisfies a need or want.

Back 3

Benefit

Front 4

A combination of the product itself, the price of the product, the place where it is made available, and the activities that introduce it to the consumers that creates a desired response among a set of predefined consumers.

Back 4

Marketing mix

Front 5

Individual support plans included in a marketing planthat provide the guidance for implementation and controlof the various marketing strategies within a plan. Action plans are sometimes referred to as "marketing programs."

Back 5

Action plans

Front 6

A tangible good, service idea, or some combination ofthese that satisfies consumer or business customer needsthrough the exchange process; a bundle of attributes including features, functions, benefits, and uses.

Back 6

Product

Front 7

The buying or selling of goods and services electronically, usually over the Internet.

Back 7

E-commerce

Front 8

The coordination of marketer's communications efforts to influence attitudes or behavior; the coordination of efforts by a market to inform or persuade consumers or organizations about goods, services, or ideas.

Back 8

Promotion