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10 Cards in this Set
- Front
- Back
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Flow |
Raymond Williams Process of experience Macro e.g. wait between seasons Large e.g. week between episodes Medium e.g. episode teasers Small e.g. textual units within programme Micro e.g. shot-by-shot breakdown |
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Immediacy |
The 'Now' of TV e.g. news - what is happening now |
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Proximity |
The 'Here' of TV Bring distant events to our own home |
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Modality |
Imagined Community Addressing you the viewer Picture ourselves as part of community |
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Content |
Engages with ordinary people and working class e.g. vox-pop |
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Developments |
2000's - Rapid change (post-broadcast) Fragmentation of 'mass' audience Time shifting, ad-skirting, on-demand viewing, piracy |
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Audience |
Differentiated to demographics Passive viewers - hypodermic model Active readers - meaning making Consumers - market economy Citizens - informed and educated |
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Liveness |
Time of event / transmission / reception Post 1950's shows were recorded and aired later Second screen (social media) |
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Aesthetics |
Image - Small screen e.g. 'everyday lighting' Temporality - Seriality e.g. high culture = quality tv |
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Era's |
Era of Scarcity Era of Availability Era of Plenty Fan Culture Second Screen |
