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25 Cards in this Set
- Front
- Back
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TV programming |
-strategies to develop/schedule programs -attract/sustain attention -defining brand identity |
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least offensive programming |
-1950s -suitable for all ages -limited creativity -generic |
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distracted viewer synchronous viewer asynch. viewer |
-doesn't pay attention, flips channels -watching when it airs (sets aside time) -watches after it airs |
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counterprogram |
a totally dif program at a popular time slot -Pushing Daisies -could pull in viewers before/after |
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lead-out |
a highly anticipated show after a less pop one -could tune in early and watch ^ |
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lead-in |
a highly anticipated show before a less pop one -could keep watching ^ |
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hot switch |
-shorten the credits, no commercials -start program right away: no time to change channel |
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cold roll |
-start action right away -get people hooked -then play credits -Breaking Bad |
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spin off |
-built around a character from another show -already has a following and a successful formula -reduces risk |
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tent pole |
-holds up the network -get people to watch network shows with a popular staple -star, producer, and formula are strong enough to carry thru a hiatus
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block programming |
-increases value -pair with similar shows/audience appeal |
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franchise |
-CSI (Miami, NY, Las Vegas) -copies operating under 1 brand name -syndication, can stand alone, reruns -inspires similar genres shows
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appointment TV |
-make time to watch -fandoms/niche |
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network day parts |
-early morning -daytime: soap operas, cheaper, reruns -evening news: nightly, deregulation/FCC -late night |
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soap opera |
-audiences became emotionally attached -serial dramas: Dallas, Dynasty -complex chars, continuing stories, melodrama -declined when women went to work |
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late night |
-crossovers btw network programs: save money and promote shows |
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3 major networks |
-NBC -ABC -CBS |
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sports programming |
leading generator for ad revenues |
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local stations |
-affiliates: play network programming/ads -control ind schedules -strip: across the weekday/week, same time everyday: Oprah, Ellen |
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strip |
-daily shows -same time everyday, spread across the week -game shows, Oprah |
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teaser program |
previews of primetime shows during morning shows |
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3 cable categories |
1. general interest 2. genre 3. demographic |
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general interest |
-USA, TBS, TNT -lacked identity: hard for ads -subscriptions, stable ratings |
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genre |
-HBO (movies), ESPN, CNN (news), MTV -specific genres -good for ads: identity |
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demographic |
-Nickelodeon, Lifetime -target specific audiences -good for ads
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