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141 Cards in this Set
- Front
- Back
Professor Carl Fisher chose which online study site as the best, describing it as having a "generally useful, more nuanced interpretation than the others."?
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SparkNotes
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Which of the following supplementary study materials has the longest history?
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o CliffsNotes
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What new service or product can we expect to see from Google this Fall?
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social tools
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Google is in a rivalry with what company over the use of mobile phones?
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Apple
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Twitter is improving its website by:
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creating a dual screen view to eliminate the need to navigate to other pages
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What popular bookstore chain actually owns SparkNotes?
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Barnes and Noble
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Which of the following MOST clearly defines an internet “meme?”
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An idea, image, catchphrase or video that goes viral, mutating via amateur remixes into unexpected forms.
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In 2000, a Mr. Allen S. Rout uploaded a picture of his smiling 5-month old son onto the internet. He later found out that his son's picture had become an internet meme. What is an internet meme?
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an idea, image, catchphrase or video that goes viral, mutating via amateur remixes into unexpected forms.
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According to Mike Shatzkin, within a decade, how much of all books sold will be print versions?
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fewer than 25 percent
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How long has Amazon been selling Kindle Books for?
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33 months
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The iPad and kindle have replaced what free commodity to publishers?
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Advertising
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With the emergence of e-books, what is a disadvantage for publisher and/or author that may help sell their book?
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Striking Cover
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How many bits are in a byte?
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8 bits
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Stating that New Media is technology, what are the key parts of New Media?
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Communication, computers, electronic, digital, and convergence.
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What is the name of the new and innovative addition to Mac’s iPhoto that allows users to easily organize their photos with the aid of face recognition technology?
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Faces
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Color mixtures are based off of what three colors?
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Red, Green, and Blue
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What number is represented in this binary sequence, 01001101?
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77
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A Gigabyte is one billion bytes. What is the name of the next byte level and how many bytes is it?
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A: Terrabyte, one trillion
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How many bytes of a color pixel equals one byte of black & white pixel?
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A: 3
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How many computers did Thomas Watson, IBM founder, propose would be worldwide when they were first built?
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3
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Before the rise of innovational social media, what were the two major types of communication?
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A: Mass and Interpersonal
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10. In New Media, we consider what as concrete knowledge?
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A: Technology
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What legislation was created as a result of the sinking of the
Titanic? |
B. Radio Act of 1912
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As purposed in Switch, which of the following techniques are NOT used to direct the rider?
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. Grow Your People
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In 1877 Emily Reynaud created the first praxinoscope. What major field
was this technology part of? |
Moving image toys
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Which web-based video series (discussed in class) gained worldwide
media attention when it was outed as fictional in September 2006? |
LonelyGirl15
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Which viral video recently became a Billboard Top 100?
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The Bed Intruder Song
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Which of the following is an aspect of radio that is NOT always
government regulated? |
wifi
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Question: What is the name of Itunes new music social networking sight?
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Ping
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What is Google calling the new addition to their search tool "which predicts Internet search queries and shows results as soon as someone begins to type, adjusting the results as each successive letter is typed?"
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Google Instant
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A new use for GPS has recently gained popularity. What is this use?
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Mapping roadkill
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How many pages of text make up a GB?
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192,308
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According to Wired magazine, The Web (HTML traffic viewed through a browser) makes up approximately what percentage of the Internet in 2010?
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23%
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What is said to be one of the most important shifts in the digital world?
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The move from the World Wide Web to semiclosed platforms
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As opposed to using the web, there has been an increase in people using
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"push" technologies such as mobile apps
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Which was the first interactive online code that promised to put all
the apps in the cloud and replace the desktop with the webtop? |
Java
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What was the title of the book written by the lead writer for The New York Times about the impact of techonogy on our lives?
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I Live in the Future and Here's How it Works
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Robert Kraut of Carnegie Mellon University in Pittsburgh believes that more private behavior, such as personal phone calling, happens in public today and because of this, the eavesdropping “victims” are now
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The overhearers who cannot get away from the conversation
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Many scholars think today’s mix of easy information sharing and celebrity-driven media culture is making our society more
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Narcissistic
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John Locke, a linguistics professor at the City University of New York believes that eavesdropping is an "evolved human practice that is natural and often beneficial." He is the author of a new book titled:
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Eavesdropping: An Intimate History
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What is one of the newest ways in which GPS is being used that we have read about in this class?
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Mapping Roadkill
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The use of cellphones in public places and social networks is making ____ easier to do.
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Eavesdropping
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What was the only way people were able to communicate during the 9/11 attacks in NY?
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Email
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Which of the following catastrophes was the FIRST to be video recorded LIVE?
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The Hidenburg Blimp
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How did New Media play a part in Rodney King incident?
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Someone from a hotel across the street recorded the policemen violently beating King
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David Sarnoff, who worked for _______ company, waited for at least _____ hours to receive information on Titanic survivors.
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Marconi, 72
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How did the Titanic Tragedy contribute to the advancement of new media?
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It led to the Radio Act of 1912
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Using an 8mm video film, who was able to catch the assassination of John F. Kennedy?
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Abe Zapruder
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Which major broadcasting network had live coverage of Lee Harvey Oswald's Assassination?
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NBC
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प्रवादः
pravāda |
rumour
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What new media tool was used to help with efforts during the Hurricane Haiti disaster?
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Google Maps
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Something that you can’t look at, but you cannot look away, like "a trainwreck in slow motion" is a quintessential example of…
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a visceral image
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Which of the following terms means "people have a systematic tendency to ignore the situational forces that shape other people's behavior."?
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Fundamental Attribution Error
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Which of the following is/are true? Choose the most correct answer.
I. Athens has a 28% poverty rate II. There are over 400 homeless people in Athens at any given time III. There are over 60 children in foster homes in Athens. IV. There are less than 100 current organizations in Athens committed to improving the lifestyle of its citizens. |
I, II, and III
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How can you motivate the elephant to make changes?
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Use small tasks to give it small victories.
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What is the poverty rate for the city of Athens?
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28%
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What is the name of the community initiative that is looking to end poverty in Athens?
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OneAthens
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According to the lifestyle Guest Speaker, which night of the week is considers the “biggest party night “ in Athens?
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Thursday
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According to SWITCH what advice did financial guru Dave Ramsey give to Steven & Amanda Farrar to solve their debt problems?
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List all of their debts from smallest amount owed to largest amount owed. Make the minimum payments on all debts with all extra money going towards the first debt on the list, the one with the smallest amount owed. (Shrink the Change-Motivate the Elephant)
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Athens has a 28% poverty rate, the fifth highest for cities of comparable size. Which of the following best characterizes poverty?
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total income less than $24,000 for family of 4
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What is the behavioral strategy described by grocery store managers putting the milk at the back of the store or office managers setting up an open cubicle layout plan:
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Tweaking the Environment
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Which of the following is NOT a behavior response in order to make the Athens lifestyle better?
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Hand money to homeless when asked downtown
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True or False? Every 60 days, more content is uploaded onto YouTube than all content produced by broadcast networks over the last 60 years.
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True
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What did the first telegraph message say?
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What hath god wrought
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What two values make up a bit?
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0 and 1
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What machine inspired Gutenberg to make the printing press?
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A: Wine Press
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What value number value does a white pixel have?
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A: 0
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Using different intensities of what three colors make all other colors?
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A:red, green, blue
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Why does a 1.0 version of Internet Explorer not exist?
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A: Because Netscape was already on 2.0 when Internet Explorer entered the market, so their first version was 2.0.
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उत्कर्षति
utkarṣati |
to pull up
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The Titanic played a large role in the development of media. This was because:
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A: The event led to the Radio Act of 1912.
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10. Who is "the father of the internet"?
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A: Vince Cerf
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11. The first message that ARPANET sent out failed on the letter:
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A: C
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What event led to the creation of the Advanced Research Projects Administration (ARPA)?
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The launch of Sputnik
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What was the first message ever sent via telegraph?
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"What hath God wrought"
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What are Domain names?
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Series of letters that correspond to certain numbers (IP addresses)
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Why was America Online referred to as a "Walled Garden"?
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Because you couldn't truly access all online information
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Who is considered to be the "father of the Internet"?
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Vinton Cerf
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Question: According to psychologist Alan Kazdin, what technique should
parents use to teach children good behavior? |
Positive reinforcement
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Change isn't an event, it's a ________.
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Process
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What does the acronym "LEED" stand for, when something is
said to be "LEED-Certified"? |
Leadership in Energy/Environment Design
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Which building on campus was the first to be LEED certified?
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Tate 2
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According to the sustainability guest speaker, which of the following is NOT a correct way to "Think Before You Buy"?
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Consider cheaper, off-brand alternatives
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Radio waves are used to operate all of the following EXCEPT…
a. Cell Phone b. Garage Door Opener c. Refrigerator d. Wi-fi |
c. Refrigerator
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What does AM stand for?
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Amplitude Modulation
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What does FM stand for?
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Frequency Modulation
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When TV switched to digital, who paid $19 billion dollars for rights to the 700 MHz frequencies?
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Cell phone companies
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Who or what gave us the idea for the GPS?
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Sputnik
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How many satellites are always in sight from any location on earth?
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4
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Why are cell phone providers/makers hesitant to use E911 to put GPS on phones for free?
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People could be using it to make a profit
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What is an example of “social gaming”?
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Foursquare
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What is an example of an early GPS error?
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Friendly fire from the Air Force during the Vietnam War
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Radio technology is used for:
a) cell phones b) microwaves c) car radios d) all of the above |
d) all of the above
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Which animal did Eadweard Muybridge use in his high-dollar bet to prove his theory regarding Persistence of Vision?
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Horse
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What kind of cable box do most consumers buy?
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HD-Ready
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What does the prefix "kineto" in kinetograph mean?
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Ans: The prefix "Kineto" means "to move."
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Which of the following was NOT a name of one of LoneyGirl15's youtube videos?
A) “My Parents Suck” B) "Such a Jerk" C) “Peace Offering” D) “To Hell with Bree’s Dad” |
B) "Such a Jerk"
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5. What does the Media Device called SlingBox allow you to do?
a. allows you to stream shows off the internet onto your tv b. allows you to remotely view on your computer via internet whatever is playing on your tv c. allows you to record programs and view them later d. is a media hub to download movies off of |
b. allows you to remotely view on your computer via internet
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Who, in 1922, created a image scanning system while still in High School?
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Philo T. Farnsworth
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What was the first type of television created?
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Answer: Mechanical
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At what event did televisions become available for purchase?
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1939 Worlds Fair
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What is the name of the actress who starred in the youtube vlog called LonelyGirl15?
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Jennifer Rose
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What did the Lumiere brothers contribute to the development of the motion picture?
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They used a big screen to project movies
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List 3 types of media the use bytes?
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pictures, music, documents
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Does a binary or analog copy of something resemble the original in form
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Analog
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what does pixel stand for?
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picture element
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how fast does light travel?
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186,000 miles/sec
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why are bytes and bits important to new media?
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-they allow more data to be stored in a small space
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What is the speed of light in miles per hour?
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700 million
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What is ASCII?
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-American Standard Code for Information Interchange
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How many snapshots does it take to make a very high resolution sound?
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44,000
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How many bytes are in a kilobyte?
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1000
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How much more date does a color picture have than a gray scale picture?
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3x more
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In what year did the full-fledged television appear at the World's Fair?
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1939
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In the Moving Images lecture, Dr. Shamp mentioned the physiology of seeing things.
What is a Gestalt? |
Seeing things as a whole
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Who was believed to be the real inventor of the kinetoscope?
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William Dickson
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What was the first picture that Philo Farnsworth sent on the first electronic scanning system?
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Smoke
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Which of the following was not one of the features of the kinetoscope?
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10 Second Wonders
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Invented in 1923, the mechanical television system had all the following drawback except
a) the color picture could only transmit red, yellow, and green. b) the screen that showed the picture was too small. c) the fact that it was unreliable. d) that it was bulky. |
a) the color picture could only transmit red, yellow, and green.
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True/ False
Eyes stop working they don't move. |
Answer: True
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Who was known for the invention of the phenakistiscope?
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Joseph Plateau
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Muybridge proved that all four of a horse’s feet don’t leave the ground at once with a photograph of this horse. What was his name?
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Occident
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What movie production studio is known as “America’s first movie studio”?
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The Black Maria
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Which of the following is not a reason companies such as Sony and Amazon claim that reading from a Kindle is nothing like reading from a computer screen?
o A. It does not produce glare in a well-lighted spot. o B.It is touch screen. o C. It does not glow in the dark. o D. It feels similar to paper |
D. It feels similar to paper
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When viewing an ad, a viewer may push a button to see more information or have it sent by e-mail. Mobile TV allows for ____.
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Two-way communication
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What does "cord-cutting" mean?
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Canceling traditional pay TV and replacing it with programming from a grab bag of online sources
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Instead of requesting the removal of copyrighted material from YouTube, companies are choosing to...
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Make a profit by running ads during the clip
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You wake up an hour before your first class and wonder if it's in your best interest to skip it today. You consult the...
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Skip Class Calculator
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Who invents New Media?
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Nobody
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True or False: Personalized remarketing is an advertising tool used where information is gathered from your social networking site (facebook or twitter) and then implemented to advertise personal items or ideas to fit your personality while you are surfing the internet.
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False
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Which one of these is not an advantage to reading/purchasing e-books instead of print books?
o a.) Some offer bundled packages where the reader gets a print copy along with purchasing the e-book. o b.) E-books can save your place in a book so that you can easily find it when you return. o c.) E-books use pixels so that reading doesn't strain your eyes, as it would if it was on a computer screen. o d.) None of the above. |
d.) None of the above.
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Who invented the first printing press?
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Johannes Gutenberg
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Google gets more than 90% of its revenue from:
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Ads
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According to FLO TV, Mobile DTV will
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Expand its market by intriguing customers
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Which option is NOT necessary for the modulation of communication?
a) A carrier b) Changing patterns relative to the information c) Getting out the message to the audience d) Building in the meaning of your message |
c) Getting out the message to the audience
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How Many Shades Of Gray Are In One Byte?
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A: 256
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What is all communication built around?
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A. Modulation
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As discussed in the book, Switch, making a decision to execute a specific action when you encounter a certain situational trigger is called an:
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Action Trigger
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ASCII stands for
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American Standard Code for Information Interchange
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What do the acronyms AM and FM stand for?
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Amplitude Modulation and Frequency Modulation
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Which of the following is not a moving image toy?
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zoopraxiscope
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