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14 Cards in this Set
- Front
- Back
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Electronic Commerce
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sharing business info, maintaining relationships, conducting business by means of telecommunication
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Electronic M.
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process of Creating, Distributing, Promoting, Pricing products on the internet
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Addressability
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marketer's ability to identify customers before they make a purchase (sign in, accounts, etc.)
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Cookie
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identifying string of text stored on a website visitor's computer
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Interacitvity
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ability for customers to express their needs and wants directly to the org (surveys, comment boxes, etc.)
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Community
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sense of membership/belonging
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Memory
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ability to access databases of customer profiles and past purchases, use this data in marketing offer
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Database
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collection of info arranged for easy access
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Control
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customer's ability to control the info they view and the rate/sequence of their exposure of info
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Portal
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multi service web site (gateway to other sites)
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Accesibility
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ability to obtain info on internet
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URL
Uniform Resource Locator |
website address (www...)
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Digitalization
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ability to show product and some of it's benefits as digital bits of info
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Spam
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unsolicited commercial email
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