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14 Cards in this Set

  • Front
  • Back
Electronic Commerce
sharing business info, maintaining relationships, conducting business by means of telecommunication
Electronic M.
process of Creating, Distributing, Promoting, Pricing products on the internet
Addressability
marketer's ability to identify customers before they make a purchase (sign in, accounts, etc.)
Cookie
identifying string of text stored on a website visitor's computer
Interacitvity
ability for customers to express their needs and wants directly to the org (surveys, comment boxes, etc.)
Community
sense of membership/belonging
Memory
ability to access databases of customer profiles and past purchases, use this data in marketing offer
Database
collection of info arranged for easy access
Control
customer's ability to control the info they view and the rate/sequence of their exposure of info
Portal
multi service web site (gateway to other sites)
Accesibility
ability to obtain info on internet
URL
Uniform Resource Locator
website address (www...)
Digitalization
ability to show product and some of it's benefits as digital bits of info
Spam
unsolicited commercial email