Reading...
Play button
Play button
Use LEFT and RIGHT arrow keys to navigate between flashcards;
Use UP and DOWN arrow keys to flip the card;
H to show hint;
A reads text to speech;
13 Cards in this Set
- Front
- Back
|
Marketing
|
creating, distributing, promoting and pricing goods, services, and ideas
|
|
|
Customers
|
Purchasers of products, focal point of all marketing
|
|
|
Target Market
|
Specific group of customers which organization focuses on
|
|
|
Marketing Mix
|
Product, Pricing, Distribution, Promotion
|
|
|
Product
|
Good, Service, or Idea
|
|
|
Exchange
|
Transfer of product in return for something of value
|
|
|
Marketing Environment
|
Competitive, Economic, Political, Legal, Technological, ans Sociocultural forces effecting the customet and M. mix
|
|
|
Marketing Concept
|
and idea that satisfies customers and reaches company goals at the same time
|
|
|
Marketing Orientation
|
Entire org. is commited to researching and meeting customers needs
|
|
|
Relationship Marketing
|
Estab. long term, mutually satisfying buyer-seller relationships
|
|
|
Customer Relationship Management
|
Using info about customers to create marketing strategies that keep positive relationships with customers
|
|
|
Value
|
Customer's own assessment of "bang for their buck" worth of a product
|
|
|
Marketing Management
|
Process of planning, organizing, implementing, and controlling activities to be most effective and efficient
|
