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10 Cards in this Set
- Front
- Back
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Rating |
# exposed to vehicle / universe x 100 |
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HUT/PUT/PUR |
People or HH / Universe x 100 |
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Share |
rating/ HUT x 100 |
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GRPs |
add the ratings |
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reach |
#persons reached / universe x 100 |
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average frequency |
gross impressions / persons reached GRPs / reach |
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ERP |
effective reach x average frequency |
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CPM |
ad cost / gross impressions x 1000 |
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CPP |
cost of ad / total GRPs |
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composition |
target audience / magazine audience x 100 |
