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11 Cards in this Set
- Front
- Back
- 3rd side (hint)
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Impressions |
The amount of times yor ad was watched |
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Cost per 1000 impressions. (CPM) |
The average cost to show your ad 1000 times. |
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Frequency |
How many times your ad is shown to an individual person. 1-4 is good |
Impression ÷ reach |
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Amount spent |
How much you have spent on you ad so far |
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Click through rate (CTR) |
The percent of people who saw your ad who clicked over to your sales page |
Link clicks ÷ impressions |
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Link clicks |
Number of people who click on your ad and were directed to your sales page. |
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CPC( link) |
The average cost of each click from your ad over to your website |
Amount spent ÷ link clicks |
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Checkouts |
The number of people who have converted to customers from your ad. This requires you to have set up conversion tracking on the thank you page This is most important. Ideally you want your cost per checkout to be alot lower than the actual price of your product. How to make better If your CTR link number is lower then 1%. Either your ad creativity isnt compelling or your target audience is wrong. If your CPM is high, try a different audience. |
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Cost per checkout |
How much each sale has cost you so far |
Amount spent ÷ checkouts |
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Conversion rate |
What percent of visitors that land on your site and turn into sales 1-3% is average |
Product added to shopping cart ÷ completed check out = conversion rate |
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EPL ( earnings per lead) |
How much you expect to earn from each lead |
Average order value × conversion rate= epl 2% conversion rate × 60 average orfer vaule = 1.20 earnings per lead |
