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10 Cards in this Set
- Front
- Back
- 3rd side (hint)
CONCEPT GENERATION |
1. provides initial ideas for new products 2. helps to establish if there is a gap in the market for the product |
concept screening |
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1. best ideas are taken forward 2. less appropriate ideas are discarded 3. so the product becomes more successful |
prototype production |
1. test the product line to see if one can be made successful 2. find out if the product will be made at a cost at which it can sell 3.improvements to be made so it will sell better 4. viability of the product |
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product testing |
1. helps manufacturers to test for appeal 2. manufacturers gain opinion of product 3. helps manufacturers to further refine products to improve |
first production run |
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1. how popular the product is 2.with draws for products 3. sales figures to draw up an marketing plan |
marketing plan |
1. how the product is promoted 2. price of the product 3. decisions on advertising 4. decisions on packaging 5. positioning of the product |
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product launch |
1. product is promoted to maximize sales 2. allows manufacturer to judge consumer response and amend aspects of the product |
dates (before and used by) |
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best before date 1.food is deteriorated but will be safe to eat 2.food will have a long/short shelf 3. product is in best terms of taste use by date 1.cause food poisoning 2. short shelf life |
energy |
negative 1.converts into fat 2.increases blood pressure and weight 3. increase CHD/stroke |
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protein |
positive 1.repair and maintenance of body tissues negative 1.converted to fat |
vitamin b |
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positive 1.helps people have enough release of energy from food to allow people to get on with lives |
iron |
negative 1.not enough can lead to tiredness 2. suffer from anaemia |
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fiber |
negative 1.make you eat more 2. increase the risk of CHD, constipation and bowel disease |
nutrients |
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carbohydrates- -energy, warm, excess is stored as fat, protein sparer vitamin b2- -release of energy healthy skin vitamin b1- -release of energy, promotes growth and apetite |
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