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19 Cards in this Set
- Front
- Back
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advertisement
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n. item of publicity for a product or service, in magazine, on TV etc
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advertising agency
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n. company specialising in producing and placing advertisements for clients
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AIDA
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abbr. Attention, Interest, Desire, Action - the objective of all advertisements
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benefit
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n. advantage of a product or service, usually derived from its features
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billboardUS
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n. signboard, usually outdoors, for advertising posters; hoardingUK
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circulation
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n. average number of copies of a magazine sold in a particular period
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classified ads
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n. small advertisements in magazine or newspaper categorised by subject
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commercial
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n. paid advertisement on radio or TV
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coupon
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n. part of a printed advertisement used for ordering goods, samples etc
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double-page spread
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n. advertisement printed across 2 pages in a magazine or newspaper
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eye-catcherUS
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n. something that especially attracts one's attention - eye-catchingadj.
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features
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n. special characteristics of a product, usually leading to certain benefits
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hoardingUK
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n. signboard, usually outdoors, for advertising posters; billboardUS
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poster
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n. large sheet of paper, usually illustrated, used as advertisement
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prime time
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n. hours on radio & TV with largest audience, esp. the evening hours
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promote
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v. to (try to) increase sales of a product by publicising and advertising it
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slot
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n. specific time in a broadcasting schedule, when a commercial may be shown
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target
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n. objective; what one is aiming at - target audience n.
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U.S.P.
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abbr. Unique Selling Proposition; what makes a product different from others
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