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67 Cards in this Set

  • Front
  • Back
Definition of Rhetoric (Mr D's version)
When an image, argument, or statement is being made to achieve some purpose. But it's not just what is being seen or heard, it's HOW its been arranged.
In the past rhetoric wasdominated by...
speech and oration
Modern day rhetoric focuses on ... and which is more important
speech, image, and writing. Image has become more important
Waht are the three parts of a rhetoric triangle?
audience, Communicator, Subject
What does the subject of a retorical triangle include? What is it?
Information, argument, reasons, evidence, data, structure

It is whatever is being discussed
What does the communicator of a rhetorical triangle include? What is it?
Ethos (credibility), authority, correctness, appearance, eloquence.

Whoever is making the argument
What does the audience of a rhetorical triangle include? What is it?
beliefs, values, knowledge, experiance.

Whoever it is directed toward
What three questions must you ask yourself before you make a rhetorical triangle?
What does the audience know about the subject? What is the author's attitude? Is there common ground between the writer's and readers' views of the subject?
When making a retorical triangle, which of the three parts should you consider first?
the audience
What is a rhetorical situation?
circumstances under which the communicator engages in the state of the audience, the exigence, the purpose, and the state of teh world outside of this specific context.
What is the state off the audience?
What 4 questions go with that?
the durrent disposition od the audience. How do they feel? What are they thinking about? Waht are they concerned about? What do they expect.
What is exigence?
What makes the subject so nessecary at this point in time.
What questions do you ask in order to find the purpose of a rhetorical situation?
Waht is the point? Why is this being done?
What questions do you ask for the state of the world?
Is what’s happening in the world (grand scheme of things; for example, politics, environment, economics, trade, etc.) affecting the choices made by this rhetorician? Is what’s happening on a grand scale affecting how this rhetoric is delivered/created?
What does induction mean?
The argument's three parts go from specific to general
What does deduction mean?
The argument's three parts have a specific conclusion followed logical initial premises which people might agree on.
Wgat are the three parts of an argument?
Conclusion, reason for conclusion, and evidence
Three things to remember about induction: you can/can't prove your argument antirely with induction; evaluate ___ , and demonstrate the ___ of your ___ and show how the ___ fits teh conclusion
can't; evidence; credibility; evidence
What is a powerful deduction tactic? When is it used?
Reductio ad Absurdiom
To question a position.
What is a syllogism?
a set of 3 statements that follow a pattern to ensure sound reasoning
What three statements make up a syllogism?
Major Premise, Minor Premise, Conclusion
What does a Major Premise do?
It names a certain category and states that all or none chare a characteristic
What does a minor premise do?
It notes a thing or group of things belonging to a group
What does a conclusion in a syllogism do?
It says that the thing or group shares characteristics of the category.
What is Ethos?
ethical appeals

trustworthiness, credibility (expert testimony,reliable source, fairness), image
What is Pathos?
emotional appeal

The higher emotions (love, guilt, fear) and base emotions (greed, lust)
What is logos?
rational appeal

facts, case studies, statistics, experiments, logical reasoning, analogies/anecdotes
Logos: Established truths
facts that none can seriously dispute
Logos: Opinions of authorities. Beware of...
it is more advisable to...
recognized experts in some field
...biased opinons
...get opinons from those in non-profit organizations or third parties whjo won't stand to win or lose depending on who wins
Logos: Primary source Info
documents or other materials produced by individuals directly involved in the issue
What three statements make up a syllogism?
Major Premise, Minor Premise, Conclusion
What does a Major Premise do?
It names a certain category and states that all or none chare a characteristic
What does a minor premise do?
It notes a thing or group of things belonging to a group
What does a conclusion in a syllogism do?
It says that the thing or group shares characteristics of the category.
What is Ethos?
ethical appeals

trustworthiness, credibility (expert testimony,reliable source, fairness), image
What is Pathos?
emotional appeal

The higher emotions (love, guilt, fear) and base emotions (greed, lust)
What is logos?
rational appeal

facts, case studies, statistics, experiments, logical reasoning, analogies/anecdotes
Logos: Established truths
facts that none can seriously dispute
Logos: Opinions of authorities. Beware of...
it is more advisable to...
recognized experts in some field
...biased opinons
...get opinons from those in non-profit organizations or third parties whjo won't stand to win or lose depending on who wins
Logos: Primary source Info
documents or other materials produced by individuals directly involved in the issue
Logos: Statistical findings
data that says how much and how often
Logos: Personal Experience
Evidence based on something you experienced
Logos: Evaluate credibility
How credible are the sources of information? How reliable is the evidence?
Logos: Confirming evidence
How much is there?
Logos: Contradictory evidence
How much is there?
Logos: Established evidence
How well established is it?
Logos: Evaluate support
how well does the evidence actually support/fit the claim?
Logos: Evaluate conclusions
Waht does the evidence actually allow you to conclude?
Hasty Generalization (leans towards...)
stereotypes

results when someone bases a conclusion on too little evidence
No Sequitor (...)
(it does not follow)

drawing unwarranted conclusions from seemingly ample evidence
Stereotyping (deals with...)
(traditional stereotypes)

attacking one or more supposed characteristics to a group or one of its members
Card Stacking/Straw Man
presenting only part o the available evidence on a topic, delibarately omitting essential information that would alter the picture considerably
Either/Or Fallacy
asserts that any two choices exist when in fact several options are possible. Not all either or statements are fallacies.
Begging the Question/Circular argument
the premesis includes the claim that the conclusion is true or (directly/indirectly) assume that the conclusion is true
Red Herring
sidetracking an issue by introducing irrelevant information
Ad Hominem/Poisoning the Well
an argument that attacks the individual, not the individual's opinions or qualifications
Tu Quoque
because someone isn't following what they themselves are saying, the argument is discredited; concered with the person rather than their logic and reasons
Ad Populum
an appeal to teh majority; the majority says its true so it must be true
Appeal to teh Crowd
loaded language. Appealing to a group based on emotions by playing on irrational fears and prejudices of teh audience with very euphamistic (loaded) language
Guilty By Association
points out some similarity or connection between one person or group and another, tacking the )real or imagined) sins of one to the other
Post Hoc
assumes that because one event follows another, the first event caused the second event
False Analogy
assuming that two circumstances or things are similar in all important aspects
Slippery Slope
when a person argues that one event will consequently lead to another without addressing the connection between the two
Narrative Mode of Discourse
always makes a point or has a purpose
showing vs telling; puts images in readers' minds
Description Mode of Discourse
single quality, mood, or atmosphere that the writer wishes to write about
objective vs Subjective
be vivid
Compare Contrast Mode of Discourse. point by point/subject by subject
discuss each subject simultaneously, arranged by examining shared, particular points/ discuss all the points of one subject then move on to discuss all the points of the second subject
4 things aristotle thought we strive to do in a conclusion
inspire the audience with a favorable opinion of ourselves and unfavorable of our opponents

amplify the force of teh points we have made in the previous section and to extenuate the force of the points made by the opposition

to rouse the appropriate emotions in the argument

to restate in a summary way our facts and arguments