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22 Cards in this Set

  • Front
  • Back
audience background factors
listener interest
listener attitude
listener knowledge
audience outcome goals
cognitive change
behavioral change
affective change
definition strategies
verbal examples -exemplars, non exemplars, dictionary def.

sensory- see, hear, touch

Secondary definition- hominyms and acronyms
description organizational strategies
spatial

parts of a whole

sensory

time order
Types of comparison speeches
explain complex ideas

explain common things in a new way

assist in making a decision
Memorization strategies
intrinsic and extrinsic rewards

vivid language

humor

associations

repetition
types of evidence
self evident- no evidence needed

Direct observation- seeing is believing

testimony- statement from expert

circumstantial evidence- set of circumstances indicates that something may have happened
types of expert testimony
expert opinion

statistics

factual data
types of factual data
quantitative data- salary

informative statements- odd highways goes north and south

examples- I35 goes north and south

exhibits-photos
causal arguments
one event leads to another

challenge
sign arguements
the presence of one event is used to indicate the presence of some condition. (door bell sign of someone at the door)
inductive generalization
inference is made from a subset of a population to the whole population
analogy
proceeds from the similarity of two objects in a category and uses it to assume they share the third
challenge to causal argument
whether the alleged cause was present at the time

capable of producing that effect
challenge to sign argument
how reliable the sign is of indicating the condition

the number of signs that corroborate the conclusion
challenge to inductive generalization
size and comp. of sample
challenge to analogy
number of features shared by objects

extent to which the features are relevant to the conclusion
valid argument
not possible that the premises are true and the conclusion is false
sound argument
true premises and is valid
serial argument
a
b
c

c
d
e

e
f
g
linked argument
a
b
c

d
e
f

g
h
i

based on c, f, i
j
k
qualifier
indicates the degree of support for the conclusion

probably, maybe