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4 Cards in this Set

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  • Back
  • 3rd side (hint)

Marketspace is

A. An open With every tell storm that allows consumers to perform non purchase related task


B. A model with multi channel marketing that relies primarily on retail stores plus catalogs


C. An Internet enabled digital environment characterized by face to screen exchanges


D. A semi perminent location within a retail store that is devoted to a single product or brand


C

Enter activity refers to the capability on the Internet that allows firms to establish what

A. Browsing several companies


B. Listening and responding to the customers


C. Purchasing at any time of the day


D. Purchasing from anywhere

B

What does Individuality capability of the Internet mean

A. Firms must hire individuals to respond to consumer requests suggestions or complaints


B. Firms must treat their customers as individuals and empower them


C. Customers can order individual products from the firm even if they are sold in cases


D. Firms must choose between face-to-face or Internet based relationships

B

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