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35 Cards in this Set
- Front
- Back
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how media affects us |
The Magic Bullet Theory (Hypodermic Needle Theory) |
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How people acquire new forms of responding to situations |
Social Learning Theory (Bandura) |
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Media content shapes the meanings of things by... |
Media construction Cultivation Theory Agenda-Setting Theory |
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Viewing violence reduces your aggression |
Catharsis hypothesis/Catharsis Theory |
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Viewing violence increases your aggression |
Stimulation Hypothesis/Stimulation Theory |
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Viewing of violence and reproducing it. This falls under what hypothesis? |
Imitation Falls under Stimulation hypothesis |
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removes self awareness of violence. This falls under what hypothesis? |
Disinhibition Falls under Stimulation hypothesis |
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Oriented towards changing society as a whole |
Critical theories |
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Study communication at the level of culture, in relation to political and economic forces. They look at, and critique, power relations. |
Cultural Studies |
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Considered with power and power relationships |
Critical perspectives |
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Three points of intervention |
Production(Media Industry), Text (Content), Reception (Audience) |
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Reflects encoded message (understood message) and accepts dominant ideology |
preferred meaning |
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challenges the part of the encoded meaning (message) but doesn't challenge the dominant ideology (belief) |
negotiated meaning |
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Challenges the preferred meaning and the dominant ideology (challenged both message and belief) |
oppositional meaning |
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flexibility of language that allows us to attribute different meaning to the same signs (words, symbols) |
Multi-accentuality |
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Many meaning, focuses on decoding the sign |
Polysemy |
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how we grow to accept gender identities (men-manly; girls-girly) |
engenderment |
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all content on the internet should be treated equally |
net neutrality |
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reducing the use between produces and consumers |
disintermediation |
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any form of content such as blogs, tweets, podcasts, etc. that was created by users of an online system or service |
User Generated Content (UGC) |
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consists of a large group of individuals answering questions put to them by a questionnaire |
survey |
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a special survey that enables researchers to be more confident about attributing patterns of cause and effect in survey data |
panel study |
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performed in a lab and usually consists of the controlled manipulation of a single factor to determine its impact on another factor |
experiment |
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the ways in which individuals come to adopt the behavior and values of a group |
socialization |
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the various people or organizations that contribute to the socialization of an individual |
agencies of socialization |
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an area of research developed by George Gerbner that suggests that heavy TV viewing cultivates perceptions of reality consistent with the view of the world presented in television programs |
sultivation analysis |
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the influence of the mass media created by emphasizing certain topics, thus causing people to perceive those same issues as important |
Agenda setting |
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the general way a news topic is treated by the media |
Framing |
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how the media build their agenda of newsworthy items |
Agenda building |
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people helping each other with no thought of personal reward |
Prosocial behavior |
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strengthening of support for existing attitudes and opinions EX: If a person has already made up their mind this occurs |
Reinforcement |
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the sharpening and elaboration of vaguely held attitudes or predispositions EX: if a person approaches a situation undecided or neutral, this occurs |
Crystallization
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first general-purpose, digital, all electronic computer |
ENIAC |
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a system that was designed so every computer could talk to every other computer; developed by the Pentagon incase of nuclear war |
ARPANRT |
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the successor to the internet |
evernet |
