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142 Cards in this Set

  • Front
  • Back
social psych
the scientific study of how individuals think, feel, and behave in a social context.
hypothesis
testable prediction about conditions under which an event will occur
theory
organized set of principles to explain some phenomenon
refining ideas (construct validity)
whether the operation definition actually assesses the concept of interest
measuring variables (self reports)
complete a survey to indicate how you score on the concept
o focus on your beliefs, perception
o can be misleading or inaccurate
o due to concern about self-presenatation, lying
measuring variables (observe)
observe participants
- can later code behavior and use interrater reliability
clinical psych
understand and treat people with psych disorders
Social psych: examine typical ways people think, feel and behave
-some overlap in topics (stress, coping)
personality psych
- Both interested in peoples emotions and behaviors
- P: focus of differences between people that remain stable across situations (traits)
- S: focus on how context influence people regardless of their different traits
sociology
different level of analysis and research method
-overlap in research topics
-group level of analysis (class, culture, gender)
Social Psych- individual level of analysis more likely to conduct experiments
influence of war
Hitlers power and WW2 tragedies led to questions about violence, prejudice, conformity
current influence (social cognition)
- Focus on automatic vs. controlled processes
- Stereotypes may be activated automatically, but can control under some conditions
current influence (evolution)
- Focus on bio/nerve responses to events
- Importance of natural selection in our behavior
current influence (culture)
- Systems of meaning, beliefs, values, practices
o Can also include gender differences
current influence (technology)
- New research methods (virtual reality, internet)
random sampling
everyone in the population has equal chance of being selected into the sample we want the sample to be a good representation of the larger pop
random assignment to group
each participant has equal chance of being in any condition or group in the study not based on personal characteristics or behavior if used, shouldn’t “equate” the groups
positive correlation
as 1 variable increases, other variable increases
negative correlation
as 1 variable increases, other variable decreases
independent variable
what is manipulated
dependent variable
observed to determine impact of IV
informed consent
o Give participants info about what will happen
o Let them make informed decision about whether to continue…
debriefing after study
o Tell participants the goals of the study, main purposes
o If any deception, need to fill them in
self concept
beliefs we have about ourselves
self perception
can influence our emotions
research on facial feedback
change in facial expression can trigger change in emotion
 Forced to smile while viewing cartoonslater rated cartoons as funnier than those forced to frown
influence of other people
 Social comparison theory- evaluate ourselves through comparisons
 Most likely to happen when there is no objects info about our abilities or opinionslook to others
 Compare ourselves to similar others (background, training)
individualistic
define themselves by their traits
o independent view of self
• Personal achievements are important
U.S., Australia, Great Britian, Canada
collectivism
define themselves in relation to others
o Interdependent view of self
o Group status is vauled
self esteem
- Positive and negative evaluations of ourselves
o Different experiences can impact this
o Changes slightly over time but mainly stable
self discrepancy theory
o Consider match between how we see ourselves and what we’d prefer
- actual self. vs ideal self
halloween study
 More likely to behave consistently with our values
 Halloween study-kids and free candy
 34% take more than 1 piece
 If mirror next to the bowlonly 12% took more than 1 piece
baumeister research
o Self-control requires strength and is a limited resource
o Less able to work on difficult task if used self-control earlier
o Requires cognitive resourceslowers glucose (energy loss)
o Short term use of self -control negative effects
o Long term use predictive of success in life
self handicapping
come up with excuse in anticipation of a failure.
 Procrastinate, self sabotaging behavior (drinking) don’t practice
 Purposegives explanation for failure other than our lack of ability
BIRGing
 Self-esteem influenced by groups we belong to
 Basking in the reflected glory (of a success by our group)
 Can life our self-esteem when our group/team does well
 BIRGing and sports teams= we won
self perception and gaining info about people
- Get info from people, situations and behavior
o How do we understand others?
o We make quick 1st impression of people
 Based on style, names, likes/dislikes
 Attempt to read traits from faces
nonverbal cues
o 6 primary universal emotions- happiness, sadness, anger, fear, surprise, disgust
o Expressed with similar facial expressions in all cultures
kelly covaritation theory
o Attribute behavior to internal (person) or external (situation) based on 3 questions-
 1. Consensus- do other people behave this way (yes)high consensus
 2. Distinctiveness- does this person behave this way in other contexts? (yes) low distinctiveness
 3. Consistency- does this person always behave this way? (yes) high consistency
heruistic
mental shortcuts we use to quickly make judgments
availibility heuristic
estimate the odds of some event by how quickly it comes to mind
counterfactual thinking
imagine outcomes that did not occur
• Can lead to dissatisfaction (if imagine better outcome) or relief (imagine worse)
discrimination
negative behaviors directed at someone because of their group
o Behavior component
o Ex: refusing to hire someone due to their group membership
prejudice
negative feelings about other because of their connection to a social group
o Affective component
o Ex: “I dislike Ron because he is Jewish”
stereotype
beliefs that link groups w/certain traits (negative or positive)
o Cognitive component
o Ex: “Asians aren’t good basketball players”
o “Older people are bad drivers
IAT
 How quickly do we pair positive and negative words with objects?
• Criticisms-
• Does it really just measure your familiarity with an object and its stereotype
• Easier to do as you gain experience with IAT
explicit attitudes
A person’s conscious views toward people, objects, or concepts. That is, the person is aware of the feelings he or she holds in a certain context
implicit attitudes
Unacknowledged attitudes external to a person’s awareness which nonetheless have measurable effects on people’s response times to stimuli.
prescriptive
(what women should do)
descriptive
what you think they do
ambivalent sexism
mixture of positive/negative feelings made up of:
hostile sexism
negative resentful feelings about women
benevolent sexism
affectionate, but demeaning, feelings about women based on belied they need protection
claude steels research
• Face negative stereotype and fear you will be evaluated based on that…
•  Causes you to confirm the stereotype
• How does it reduce performance?
1. Increases anxiety and distraction
2. Disidentify from the domain (academic)
o Do you need to believe in the stereotype?
o No… still get effects
sherriffs experiment
experiment- scout camp with 2 groups
o Week 2- introduced to competing groups
o Competition led to….
• Hostile behavior toward out-group
o Resolution?
• Talking to each group about the other’s virtues didn’t help
• Working on non-competitive tasks didn’t help
• Superordinate group helped reduce conflict
o Mutual goals-only achieve if groups work together
jane elliott experiment
o 3rd grade teacher in Iowa in 1968. All-white small town
o Day 1- Kids are told blue-eyed group is superior, nicer, etc.
o Day 2- Reversed the groups
-Lower performance, negative mood
media looks at men as
v shape
media looks at women as
hour glass
archer studies
across all types of magazine, photos of men > 2/3rd of pic space devoted to face
o For women, < ½ of pic of face
 More likely to show more of body
o True across 11 nation and 6 centuries
• Participants view the target more favorably when the face is more prominent (high face ratio)
dimension of attitude (affect)
belief about an object based on your emotions
dimension of attitude (behavior)
based on observations of how we act toward an object
dimension of attitude (cognitive)
belief about the properties of the object
social reports problem
o Only measure explicit attitudes
o Social desirability problem
- Also problems with how questions are asked:
o Fishbien & Ajzen’s research addresses this
standford prison experiment
o Create different roles, then watch how behavior shapes attitudes
o Details of the study
 Participants recruited via ads for $15/day for study of “prison life”
 Pre-tested to determine fitness then flipped coin to randomly assign to guar or prisoner
 Prisoners arrested at their homes, shackled, fingerprinted
 Guards had uniforms, mirrored glasses. Couldn’t use physical violence
 Prisoners given ID numbers, we never called by name
 Situation set up authority differences and anonymity for both
SPE results
 1. Power of the situation in determining behavior
 2. Possibility of behavior first, then attitude
 3. Applications to hostage situations
central route
focus on argument
 We think critically about the message. Highly rational.
 Influenced by strength and quality of arguments
• Ads that include info about the product
perhiperal route
focus one emotion or other cues besides argument
 Requires less effort and less attention paid to message
 Use rules of thumb (speaker seems honest, looks nice…)
• Ads with celebrity, sex appeal, emotional reaction
do subliminal messages work
o Words/pictures not consciously perceived but may influence attitudes or behaviors
 Need to distinguish subliminal perception and subliminal persuasion
 We perceieve things subliminally but may not be persuaded
conformity
change in perceptions and behavior in ways that are consistent with group norms
compliance
- Make direct requests of someone and hope they comply
obedience
comply with direct orders from someone with authority
o Ex. Strong leaders and disturbing behaviors
sherifs conformity test
o Autokinetic effect: judge a pinpoint of light in a dark room and how much it moves (it didn’t)
o Participants by themselves= settled in our judgments (1-10 inches)
o Then put into 3 person groupsannounce your estimate
 Initial differences in judgments
 Eventually members agreed on common answer
 Conformed to others by creating a group norm
aschs conformity study
o Groups of 6 (5 confederate and 1 participant)
o Procedure
 Judge the length of a line and match it to line A, B, or C.
 State your answer out load….participant is 5th of 6
 First few trials, confeds give correct answer but then incorrect
foot in door
start with small, then big
door in face
start with big request likely be rejected, then smaller request.
milgrims research
o Subject must teach confederate list of words
o Punishment: shock “learner” if incorrect answer
 Start with small shock 15 volts, progress up to 450 volts (lethal)
• At 350 “labeled danger severe shock” at 450 “X X X”
o “Learner” isn’t actually being shocked but participant thinks so
study after milgrim
 80% still continued giving shocks
 Location- original study at yale
• Drops to <50% if off campus
 Experiment characteristics
• Original- in lab coat
• Drops to <20% if another participant gives orders
 Obedience to victim-
• Original- in other room
• Drops to 40% if same room, 30% if touch victim
jonestown
- 1978 mas suicide at Jonestown
o People temple with jim jones as leader moved from SF to S. American jungle
o 910 people killed themselves on jones command
group
are 2 or more people who interact and perceive themselves as unit/us
why join a group
o 1. Need for social interaction—innate need to belong
o 2. Protection of threats
o 3. Sense of social identity- part of self-esteem
roles within group
o Members have expected behaviors
 Can be instrumental (task-related) or expressive (emotional support)
o The group functions better with defined roles
social facilitation
o Audience help performance on easy tasks but hurt performance on hard tasks
 1. Physio arousal from otherscreates energy
 2. We default to our quickest, easiest reaction
 3. Type of task makes a difference
social loafing
- Group members don’t pull their weight to help the group
less likely to social loaf
small, cohessive groups
deindividuation
- Indicates that our behavior may differ when we’re part of a group
process loss
reduced group performance on cognitive tasks as opposed to working alone
o Involves any time spent on non-task related issues
 Conflict,gossip, etc.
group polarization
- Group discussion strengthens members initial attitudes
group think
- Tendency of groups to repress dissenting opinions in favor of group harmony and cohesion.
- Potentially dangerous affect
bargaining
2 parties work on their own and reach agreement
mediation
neutral 3rd party advises on solution
 Differ based on use of 3rd party
arbirtration
use of neutral 3rd part with power to impose a solution
o Judges, other arbitrators
affiliation
desire to establish social contact
 Need for affiliation is an individual difference
 Affiliation can provide energy, info, social support
loneliness
feel deprived of connections
 Most often during transition periods in life (college, big move, new job)
 Peak loneliness at adolescence/young adult, then decreases with age (until very old age)
proximity
- most powerful predictor
o We like those we are physically close to
o Most similar, overlapping backgrounds and interests
o Choice of roommates? Earlier lived close by or worked together
mere exposure effect
more often we see something/someonemore we like it
o Even symbols flashed subliminally (experiment with Chinese characters)
o Psych lecture hall study- confederates attended class 5, 10 or 15 times
 Students more attracted to those they’d seen in class more often
what is beautiful is good
• Associate attractiveness with other positive qualities kindness
• Are there differences?
o For intelligence, personality, self-esteenNO
o For # of friends, social skills YES
 May be self-fulfilling prophecy develop more confidence
secure attachment
70% of infants
o Infants: distressed when parent leaveshappy when reunited
o Easy to get close to others, don’t worry about being abandoned
 More commitment and satisfaction as adults
insecure attachment
10% of infants
o Infants: clingy, cry when left but hostile when reunited
o Less trusting, more possessive and jealous
 But quickly and easily start relationships
avoidant attachment
20% of infants
- ignores parent when they leave and return
companionate love
feelings of intimacy and affection not accompanied by passion
 Secure, trusting relationship
passionate love
intense longing, emotional highs/lows
 Fueled by physio arousal + attribute arousal to that person
female perspective
should be highly selective due to cost and investment (pregnancy, raising kids)
 Search for mate who has econ resources and will commit
male perspective
can ensure best reproductive success by having many mates (low cost)
 Seek mates who are young, healthy
opposites attract?
 Complementarity hypothesis- different attitudes, looks
 Any evidence for it?
• No- no links to long-term relationships
excitation transfer
• Transfer arousal from situation onto a personerror
kin selection
help/fight for relatives
empathy
understanding another’s perspective and feeling sympathy
o Cognitive component- perspective taking (put yourself in their shoes)
o Emotional component- concern, compassion for other
reciprocity
help because it increases chances we’ll be helped when needed (both should survive)
o Animals helped with grooming- more likely to help groomer with food or in fights later
social exchange
focus on rewards (material or psychological)
• We help when rewards outweigh cost
• What are possible rewards
altruism
helping with no concern for self and no rewards
egoistic
help but motivated by selfish concerns
bystander
the more people there are, less likely victim will get help
diffussion of responsibility
assume others will intervene, avoid personal responsibility (contributes to by stander effect)
rural/urban areas
larger cities and greater density less likely to get help
culture
some with greater concern for other’s well being
role modeling
seeing others help predicts helping
o Could be adult role models, TV
o Teachers reciprocity and social responsibility norms
attractiveness
get more help if judge more attractive
o Or well dressed, or similar to you
increasing help
- Increasing helping among bystanders-
o Simple awareness of the bystander effect increases helping
o Be direct if you need help…
- Avoid overjustification
o Don’t use mandatory volunteerism
 Free choice to volunteerbetter well-being and likely to continue
aggression
- Physical or verbal behavior intended to harm
o Differs from assertiveness (no intent)
emotional aggression
goal to injure (hot aggression)
 Premeditated murders
instrumental aggression
used as means to an end (cool)
 Tackling in football
testosterone
male sex hormone) also has influence
o Men are more violent than women across many cultures
o Strong link among animals between test and aggression but weaker for humans
frustration aggression theory
having a goal blocked) leads to some form of aggression
o Aggression gets displaced to other sources if not acceptable to react against targetcatharsis
o If true, releasing aggression should reduce later aggression
bobo doll experiment
o Method: 1 group of kids saw a film with adult beating ‘Bobo’, control group saw nothing
 Allowed to later play with toys (and Bobo)
o Results: those who saw aggressive adult also attacked Bobo, those in control group didn’t
mean world theory
 Heavy viewing teaches mean world syndromethink violence is more common than it is
• Lower crime rates over last 20 years but most think its increased
• Positive correlation between amount of TV viewed and fear of being a victim
gun theory
cues for aggressive behavior, prime hostile thoughts (weapons effect)
violent video games
• More likely to compete aggressively and punish competitor more after Mortal Kombat than PGA golf
porn and aggression
 Nonviolent- linked more strongly with positive affect and low arousal
 Violent- potential mix of violence and high arousal
• High use correlated with greater acceptance of violence against women
social learning theory
more likely to hit doll if spanked
jennifer thompson
o Attacked, raped in 1984
o Identified attacker in photo and in person line ups
 And given positive feedback from police
 Note her confidence in her ID
acquisition
 Impact of stress on memory acquisition
• Rare to observe, stressful when we doless perceptive
storage stage
 Loaded questions:
• Loftus’ research: people view eventlater info gets included in memory whether or not it’s accurate
• Misinformation effect= misremember based on loaded questions
retrieval
• ID errors for lineups are very common
- better to present pics sequentially
-• Tell them the suspect may not be in the lineup
jurors belief in eye witness testimony
• Impacted by witness confidence
• Often unaware of memory issues
confidence vs. accuracy
studies indicate witness confidence is not strongly related to accuracy.
o Eyewitnesses are often more confident than they are accurate
o Speed of ID predicts accuracy (fastest best)
hawthorne effect
being aware you’re observed affects your performance
faking in interviews
to create positive impression
 Lying, exaggerating, ingratiation, avoid negative info
 Reduces validity
potential biases
biggest effect is favoring physically attractive applicants (both genders)
 But attractiveness is not related to job performance for most jobs
general intelligence test
best predictor of job performance
 Reduces faking problem found in interviews
 But not the only relevant factor and they may discriminate unfairly
integrity test
assess honesty
 May be important for high-stakes jobs
 Overt tests- directly ask about drug use, theft
 Covert tests- personality items that are correlated with dishonesty are used instead of direct questions
• Harder to fake
self evaluations
• More positive than supervisor evals
• But not as valid
360 feedback
• Use multiple evaluators
o Supervisors+coworkers+subordinates+customers
o Get difference perspectives
transformational leaders
assumes leadership can be learned
 Based on behaviors not traits
• Inspire followers, offer goals and vision
adams equity theory
o Consider our inputs to the job (education, effort) and outcomes (pay, prestige)