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36 Cards in this Set

  • Front
  • Back
Alliteration
Repeated sounds

Catches our attention, Highlights the writer's point and emphasises it
Allusion
Reference to event

Adds weight to an argument
Analogy
Comparing situations

Simplifies issue and highlights similarities
Anecdote
Personal story

Engages reader through relation
Assocance
Same vowel repeating

Emphasises phrases in a variety of ways
Balanced sentences
First and second half of sentence is structure the same

Contrasts two equal and parallel ideas against each other
Case study
Analysis of a particular case
Cliches
Overused expressions

makes you feel more comfortable with the ideas through presentation of widely accepted form
Comparisons
Comparing similar things or contrasts

Influences us to agree with or condemn certain proposals and actions
Connotations
Associations or implied meanings of words

Positions the reader to like/dislike a person, group, idea or viewpoint
Direct Address
Speaking directly to the reader using the word 'you'

Makes the audience feel involved
Ethos
Establish of authority
Evidence
Facts, information or experts
Facts
Things that can be proven
Famous examples
Examples readers will recognise
Generalisation
If something is true its true for everything else
Humour
Engages the audience, establishes a tone/attitude
Hyperbole/Overstatement/Exaggeration
Using dramatic, over the top language to make things sound better

Arouses emotion in the reader
Imperative
Order of commands

Encourages the reader to pay attention
Inclusive language
Involves the reader directly
Listing
Gives many successful readings
Logos
Appeal to reasoning
Metaphor
compares one thing to another
Onomatopoeia
Words that sound like their noises
Opinions
Ideas that are believable
Parallel sentence structures
Highlight the importance of one idea by contrasting it against another idea, less satisfying
Pathos
Appeal to emotion

Emotional response from readers
Pattern of three
using three adjectives
Personification
Giving human qualities to non human objects
Pun
A play on words that give one word or phrase multiple meanings
Reason and logic
considers opposing viewpoint and argue against them
Repetition
Repeating of words
Rhetorical Questions
A question that requires no answer because the answer is applied
Sentence length
Juxtaposes long sentences against shorter once to show changes or differences
Similes
Comparing two things using 'like' or 'as'
Worst case scenario
Setting out a what if to the audience to utilise fear or anntisipation