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43 Cards in this Set
- Front
- Back
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marketing
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planning and executing the conception, pricing, promoting, and distribution ideas, goods & services.
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marketing mix
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how the basic elements- product, price, promotion, and distribution are combined to meet customer wants and needs.
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product
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what a buisness offers customers to satisfy needs.
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price
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the amount that customers pay for products.
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promotion
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all the ways a customer is encouraged to buy the product.
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distribution
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getting the product to the customer.
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marketing-information management
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gathering and using information about what consumers want.
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marketing
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planning and executing the conception, pricing, promoting, and distribution ideas, goods & services.
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financing
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planning ways to cover the costs of sucessfully operating the business.
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marketing mix
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how the basic elements- product, price, promotion, and distribution are combined to meet customer wants and needs.
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pricing
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the proces pf setting the value or cost at the right level.
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product
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what a buisness offers customers to satisfy needs.
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promotion
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communcating with customers about the product to achieve the desired result.
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price
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the amount that customers pay for products.
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promotion
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all the ways a customer is encouraged to buy the product.
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distribution
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getting the product to the customer.
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marketing-information management
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gathering and using information about what consumers want.
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financing
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planning ways to cover the costs of sucessfully operating the business.
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pricing
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the proces pf setting the value or cost at the right level.
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promotion
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communcating with customers about the product to achieve the desired result.
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product/service management
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designing, producing, maintaing, improving, and/or acquiring products or services to meet customer needs.
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distribution
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moving the product each step from the design idea to the consumer.
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selling
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assists the customer in identifying and satisfying a want or need.
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fashion cycle
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the time from when a style is introduced until it is no longer purchased.
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target market
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refers to a specific audience of people.
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fads
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those items that quickly move through the three phases and disappear from the fashion scene.
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product/service management
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designing, producing, maintaing, improving, and/or acquiring products or services to meet customer needs.
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classic styles
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last many decades
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distribution
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moving the product each step from the design idea to the consumer.
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product mix
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refers to all the products an organization sells.
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selling
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assists the customer in identifying and satisfying a want or need.
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classic
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traditional, with a long product life cycle.
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fashion cycle
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the time from when a style is introduced until it is no longer purchased.
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trendy
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refers to forward-looking fashion or an updated version of a classic.
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target market
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refers to a specific audience of people.
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fads
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those items that quickly move through the three phases and disappear from the fashion scene.
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classic styles
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last many decades
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product mix
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refers to all the products an organization sells.
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classic
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traditional, with a long product life cycle.
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trendy
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refers to forward-looking fashion or an updated version of a classic.
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designer
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garments that are high-quality, high-fashion items that are sold under one of the well-known designer labels.
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couture
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original, one-of-a-kind garments made with the highest standards of the highest quality fabrics.
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trend
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when fashion takes a particular direction and the style is acknowledged as being right for the time.
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