Fashion Marketing : The Why Of The Buy Ch7-9

Front 1

Do children influence on purchase decisions?

Back 1

Children influence purchase decisions based on need

Front 2

Family spending patterns depend on what factors

Back 2

Age income the members relationships to one another and the presence or absence of children

Front 3

Does phase of family life cycle affect consumers needs and wants?

Back 3

. Stages of lifecycle create different means something different find behaviors patterns

Front 4

Characteristics of baby boomers and the type of goods that they consume

Back 4

Health goods exercise equipment antiaging products

Front 5

How "by words "function as related to consumer buying process

Back 5

Teens-you "need" to fit in
20s this is what your friends expect of you
30s this is for a good solid person like you
40s this is what pros and experts buy
50s this is something to judge for yourself
60s this is very effective and economical

Front 6

Conformity and compliance– Definitions

Back 6

Conformity occurs when a person is behaving like others in order to be accepted or feel like one of the group

Compliance when somebody chooses to do something because he's has to do it

Front 7

And examples of cultures, not subcultures

Back 7

Culture includes the learned customs values and beliefs of the group of people that live close to each other although proximity is not a requirement Younger members of a culture. Some cultures are smaller groups within larger cultures

Front 8

Social impact theory– how does results of consumer in proximity to other shoppers affect selection

Back 8

the influence increases depending on how important and close the influencer is

( Suggests that the probability of influence increases depending on the number of people involved in importance and proximity of the influencers)

Front 9

Indirect or secondary influencers on consumer decision-making

Back 9

Indirect secondary influencers are groups not in our immediate circle of friends and family and do not have a strong influence on our decision

Front 10

What is"social proofing"

Back 10

a psychological phenomenon where people assume the actions of others reflect correct behavior for a given situation.

Front 11

Types of demographic statistics

Back 11

Population distribution birthrate life expectancy

Front 12

Consumer needs of older women compared to younger women raising children– also affect on spending

Back 12

Younger women raising children need to spend money on the children as well as her needs whereas older women have more time and money to spend

Front 13

Does level of consumer confidence have influence on fashion marketing business

Back 13

Consumer confidence is how they feel about the state of the economy and you get that business says monitor closely and affect the amount of purchasing

Front 14

Influence of the level of education on consumer buying behavior

Back 14

Higher educated people tend to buy more and research the product

Front 15

What demographics discussion marketers consider when deciding which consumer group to target

Back 15

Population growth and location, income particularly as related to life cycle, gender, and occupation

Front 16

Definition of consumerism

Back 16

Theory that greater consumption of economic goods is beneficial (or) the attachment to materialistic values and possessions

Front 17

Are consumers with alternative lifestyles and important market to consider

Back 17

Yes, because they have more income and usually are well-educated and in some cases may not have children

Front 18

prizm

Back 18

Prison device US consumers into 14 different groups excitement based on there location or zip code. Potential rating index by ZIP Codes

Front 19

Vals

Back 19

Values and lifestyles previously… and now based on consumer motivation– The horizontal dimension resources– The vertical dimension

is resources which include income or education; willingness to purchase certain items that reflect traits such as

Front 20

AIO

Back 20

Activities interests and opinions psychographic analysis done through survey

Front 21

The greatest single indicator of consumer spending

Back 21

Income

Front 22

Size of population depend on what factors

Back 22

Birthrate Life expectancy and immigration

Front 23

Nations with the largest populations are...

Back 23

China and India

Front 24

Age group of consumers that is expanding most rapidly

Back 24

gen y? (not sure)

Front 25

Major findings of Mersk family fund

Back 25

Our priorities are offkilter and children are too materialistic
Americans are concerned about their future
People feel ambivalent creating changes
People connect materialistic concerns with the environment