Fashion And Culture, Final Exam

Front 1

Who was Tommy Hilfiger going to work for before he started his own clothing line?

Back 1

Calvin Kline

Front 2

_______ _____ ___ _____ ______ is a continuum ranging from the early adopter and experimental consumer to the late -buying conservative consumer

Back 2

fashion innovativeness and time of purchase

Front 3

_______ ______ ________ is a continuum that describes the relative communicative and influential power of the consuming population at ocnveying fashion involvement

Back 3

fashion interpersonal communication

Front 4

What affects the supply and demand curve?

Back 4

availability of natural resources (like cotton and wool)
technology ability & cost of investment in technologies
manufacturer capability (capacity to produce)
retailer planning and investment

Front 5

an economic term that is related to the usefulness of a good

Back 5

utility

Front 6

______ ______ may be a real "usefullness" as the term implies--warmth, protection, comfort, and performance are the basic ways the fashion clothing can have _______

Back 6

utility

Front 7

_______ in economic terms can also be associated with the real, but less tangible aspects of fashion

Back 7

utility

Front 8

related to pleasure----what we want rather than what we need

Back 8

hedonic

Front 9

Social values for a product will create ________

Back 9

demand

Front 10

the ______ __ ______ applies --where consumer wants and needs change on a regular basis and relect the social, economic, andenvironmental phenomena of the time

Back 10

Law of Rhythm

Front 11

The ________ ____ ___ ______ can be quite ambiguous. the brand mark and marketing campaigns provide psychological value for products that are virtually indistinguishable from other products in terms of basic physical utility

Back 11

Distinction of the Good

Front 12

________ ________ is simply creating a recognizable difference in a fiven item compared to other items with similar uses. ex: trade marks or logos on clothing

Back 12

Product differentiation--to promote their merchandise as more highly desired than the competition

Front 13

Product differentiaitons may be real or artifical

Back 13

real = variations in physical characteristics of the fashions (fabric quality, fit, style and cut)
artifical = variations in brand names

Front 14

_________ __ ________ is related to the rising income levels of mass populations increasing levels of discretionary income enables more people to shopfor fashion --- increasing demand

Back 14

Democratization of Fashion

Front 15

___________ of fashion change = strong economy, personal wealth, technology, mass communication, international trade, advertising, availability of natural resources, etc

Back 15

Acceleration of fashion change

Front 16

Forces the _______ fashion change: wars, poor economy, social isolation, closed society,

Back 16

retard

Front 17

______ is place of origin, source, and historic ownership of dress artifacts thaqt diffuse globally

Back 17

provenance

Front 18

top fashion capitals

Back 18

Milan, Italy, New York City, Paris, Rome, and London

Front 19

Name the 4 steps in the process of creativity

Back 19

Perparation, Incubation, Illumination, Implementation