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17 Cards in this Set
- Front
- Back
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Go Live With (Connect/Engage with your Audience Using Facebook Live) |
Live With allows you to invite another person into your facebook live broadcast. Share the screen and engage your audiences in a new way. Note: You can only go live with a guest via a mobile device (phone or tablet) |
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Scheduled Live (Connect/Engage with your Audience Using Facebook Live) |
Plan broadcasts ahead of time to build anticipation. Note: To use scheduled live you must schedule a broadcast on your desktop from your Page's Publisher Tools and then broadcast via the Live API |
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Get Reminder (Connect/Engage with your Audience Using Facebook Live) |
When scheduled live has been planned, people can opt in to get in-app notifications to remind them when youre going live. They tap "Get Reminder" to receive these notifications. |
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Facebook Live Specific Metrics - List Them (Understanding Video Metrics) |
1. Peak Live Viewers 2. Audience and Engagement |
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Peak Live Viewers - Metric (Understanding Video Metrics) |
Highest number of concurrent viewers who viewed your live broadcast for at least 3 seconds. |
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Audience and Engagement - Metric (Understanding Video Metrics) |
Shows you how aggregate audiences engaged at specific points during a live broadcast. (I.E. when people were moved to react to, comment on, or share the video. |
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Facebook Video Metrics, all video content outsde of live - List Them (Understanding Video Metrics) |
1. Minutes Viewed 2. Unique Viewers 3. 3-Second Video Views 4. 10-Second Video Views 5. Video Average Watch Time 6. Audience and Engagement |
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Minutes Viewed - Metric (Understanding Video Metrics) |
Total number of minutes your video was watched, including replays and views less than 3 seconds |
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Unique Viewers - Metric (Understanding Video Metrics) |
The number of distinct people who viewed your video at least once. You will also see who viewed your video organically and through paid media (Boosted post) |
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3-second Video Views - Metric (Understanding Video Metrics) |
The number of times your video was played for a minimum of 3 seconds. Note: You will also see a breakdown of who viewed your video with sound on versus sound off. |
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10-Second Video Views - Metric (Understanding Video Metrics) |
Number of times your video was played for at least 10 seconds. Note: Those with soudn on vs sound off will be broken down into % |
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Video Average Watch Time - Metric (Understanding Video Metrics) |
Total Watch time of your video/total number of video plays (Including replays) |
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Once your video reaches 100 total viewers (Understanding Video Metrics) |
You gain access to two additional metrics 1. Top Audience: Minutes viewed by age and gender 2. Top Location : Minutes viewed by top geograhic locations |
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Audience and Engagement Metrics - List Them (Understanding Video Metrics) |
1. People Reached (Organic and Paid) 2. Post Engagement (Including total clicks to play, reactions, comments, and shares) 3. Video Engagement 4. Top Audience*: Minutes viewed by age and gender 5. Top Location* : Minutes viewed by top geograhic locations *This data will be available once your video has had a total of 100 viewers. |
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What is the Maximum Length of a facebook live broadcast |
4 hours |
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Branded Content Tag |
If you're featuring or mentioning a sponsored product in your video, you must tag the sponsor's page using the Branded Content Tag. |
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What is an API |
An Application programming interface is a set of routines, protocols, and tools for building software applications |
