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3 Cards in this Set
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- Back
- 3rd side (hint)
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The word retail is derived from the fresh word retailer. Support the use of external marketing campaign effort including advertising events and promotion |
Retail marketing is an essential component of an overall marketing strategy |
The role of retail marketing is to provide support via signage and displays inside of store when shoppers arrive to support the effort |
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Retail marketing also includes strategies and tactics to cross-sell and merchandise to increase overall expenditures by each shopper |
Category signage and other devices to direct shoppers to locate products is a role of retail marketing whose importance should never be underestimated |
Need clear directional signage to get to the right store aisle to purchase waht she wants |
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Providing proper navigation to the appropriate aisles and store shelves helps guide cutomers to products ang generate merchandise sales |
Retailing plays a very important role in most marketing channels |
Retailer is the person or institution who delivers good to final consumer in the channel of distribution.goods and services are created for consumption and use by people ir is retailer who assumes the role of taking the goods to its final destiny of consumption |
